APG Taster Workshop | What Makes Brands Grow?

APG Taster Workshop | What Makes Brands Grow?

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Date and time

Location

iris Worldwide

185 Park St

London

SE1 9DY

United Kingdom

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Description

What Makes Brands Grow?

How to base your strategic proposals in evidence based thinking

Wednesday 20th April | 9am - noon

This 3-hour workshop is a hands-on look at the critical evidence based thinking that you need to know from marketing science and behavioural psychology, and how to apply it.
Fast, furious and intellectually stimulating, during this workshop you will learn the concepts and ideas that underpin the best and most authoritative contemporary thinking, from Daniel Kahneman, Byron Sharp and others, and how and when to apply them to create effective strategies that clients will buy.
This interactive workshop is run by Julian Saunders who will look at the truths and untruths that underpin industry thinking and help you to harness the evidence that matters to underpin your work.

You will learn how to use data to challenge wishful thinking about brands and communication and how to take strategic decisions with confidence.
See you there
Sarah Newman APG Director

When: Wednesday 20th April

Time: 9am-12noon (3 hours)

Where: TBA

*Tickets: APG Member tickets are £99+vat, Non-Member tickets are £149+vat. If you are unsure about the status of your APG Membership, please get in touch with Alison - alison@apg.org.uk

*tickets are non-refundable