Think like a CSO | Stuart Bowden | 8 December 2016
Our final ‘Think like a CSO' for 2016 will be with Stuart Bowden who is Global CSO at MEC and the first top media strategist in this series. We’re lucky to get him as he has a stellar CV and view of strategy from the CEO as well as the CSO point of view.
Stuart will be taking a number of meaty issues and chewing on them in the company of select audience, so make sure you go on-line and get your ticket fast.
He will be talking about the changing role of the CSO in the post-strategy’ world, how strategy and data need to learn to get along better together, why media agencies will be writing the next version of the CSO job description and what appeals to the new generation of CMOs.
So whatever flavour of strategy you practice you’ll need to hear about the future from the man who’s at the top of the strategy tree – and work out what you’re going to do about it
Sarah Newman APG Director
APG Think like a CSO is in partnership with Mintel
Date: Thursday 8th December 2016
Time: Doors open 3.30pm. Starts at 4pm. This event is 2 hours long.
Venue: Mintel, 4 Playhouse Yard, London, EC4V 5EX
Tickets: Entry by ticket only. APG Member £12.50+vat, Non Member £30+vat
*tickets are non-refundable