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The Guardian

90 York Way

London

N1 9AG

United Kingdom

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APG Thinking Around Corners

New ways to answer the hard questions

‘How do you get people to care about their future self?’
‘How do you transform when people don’t want to change?’


There are some problems that never seem to go away. And there are new problems that come along and feel just that bit too hard, and you need new ways to think about them.

APG Thinking Around Corners is designed to do just that; provide unconventional and creative solutions to strategic questions. Delving into the worlds of behavioural economics, psychology and human systems, we’ll be exploring alternative ways of thinking that can be applied practically to strategic problems and expose approaches and points of view that differ from ‘conventional’ planning practice.

To do that we’re going to invite 3 thinkers to give their answer to a thorny question and tell us how they approached it. Then we’ll turn it over to the audience to discuss it and give their views, and lob a second question at them to answer. Of course they’ll be prepared in advance so they’ll be crisp and pointed and full of good ideas (ready for you to copy…)

Clare Hutchinson - Executive Strategy Director at Havas

Jon Leach - Independent Planner, Strategist, and Trainer

Dr Alastair Goode - Cognitive Scientist, expert on VR and behavioural economic strategy

We hope to see you there.


Sarah Newman APG Director

APG Thinking Around Corners is in association with Firefish




Date: Wednesday 29th November 2017

Time: Doors open 6pm. Please allow yourself plenty of time to arrive and grab a drink before we start at 6.30 sharp.

Venue: The Guardian, 90 York Way, Kings Cross, London N1 9AG

Tickets: Entry by ticket* only. APG Member £10+vat, Non Member £35+vat
*please note these tickets are non-refundable

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Location

The Guardian

90 York Way

London

N1 9AG

United Kingdom

View Map

Refund Policy

No Refunds

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