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APG Top Talks | It mostly goes wrong; What we can learn from failure

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Craig Mawdsley. 6th August 4pm It mostly goes wrong; What we can learn from failure

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Craig Mawdsley. 6th August 4pm

It mostly goes wrong; What we can learn from failure

We are great at celebrating success and documenting positive case histories. But so much of what we do doesn’t work out as planned and we keep quiet about. The APG has decided to lift the lid on failure and see what we can learn from it. And Craig is going first in a revelatory personal reflection.

Craig is Joint CSO at AMV BBDO.

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