£156 – £300

APG Workshop | Insightful every time, techniques for developing insights

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APG Workshop | Insightful every time, techniques for developing insights

Workshop Information

This is a new APG workshop, designed for planners and strategists who are newer to the world of insights and want to know how to apply insight to the development of strategy and creative work. You will learn about how to develop a more insightful way of thinking and an effective and easy to understand process for developing insights to solve strategic problems. There will be plenty of examples to learn from, exercises to practise the new skills you are learning and an incredibly useful formula for expressing the insights you have developed in a strategic manner.

The workshop will be relevant to client-side strategists and agency planners who are looking for a structured approach to 'mining for magic'.

About the Tutor

Dr Sam Knowles combines long and varied communications agency experience with a planner’s facility for turning relevant data into campaigns and narratives that resonate and deliver. Originally a classicist, he also has a doctorate in Experimental Psychology, a source of both his understanding of human motivation and behaviour and his love of telling stories with data.

In 2013, Sam founded corporate and brand storytelling consultancy Insight Agents. He is a Fellow of the Royal Society of Arts, and a member of both the Market Research Society and the Public Relations & Communications Association. He is part of 26, an organisation that exists to inspire a greater love of words, in business and in life.

Sam has recently written a book on data-driven storytelling, also called Narrative by Numbers. This was published by Routledge in April 2018. For more information, see www.narrativebynumbers.com. Sam is co-founder and co-host of the www.smalldataforum.com podcast.

Sarah Newman APG Director



Date: Monday, 11th May 2020

Time: 9:15am - 1:00pm

Venue: TBC

Price: APG Members = £130+vat, Non Members = £250+vat

Please note these tickets are non-refundable



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