£118.80 – £238.80

APG Workshop | Telling Stories with Data

Event Information

Share this event

Date and Time

Location

Location

TBC

London

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

APG Workshop | Telling Stories with Data

Workshop Information

There are two skills every planner and strategist needs if they’re going to thrive: The ability to interrogate and make sense of data, and the ability to use the insights from data to persuade others to take action. At its simplest, the equation underpinning modern business impact is this: Analytics + Storytelling = Influence.

Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence; stories that are rooted in genuine, data-driven insights and examine an aspect of the human condition. But storytellers need to use data, facts, and evidence as the foundation of their stories, not instead of stories or as the actual stories themselves.

The ability to bring analytics and storytelling together is a defining characteristic of the impactful planner. Being able to see – and articulate – the forest from the trees. Being able to wade through all kinds of different data sets – qualitative, quantitative; numeric, verbal, visual – and develop a coherent story. Being able to do the “Where’s Wally?” thing.

​What’s the workshop like

Over the course of three hours, delegates learn how to enhance their data-driven storytelling skills with practical exercises including:

  • The Killer Stat – how to identify and use truly relevant data and statistics in impactful elevator pitches

  • The Five Whys – how asking why, repeatedly helps you to find statistics that make your storytelling sing

  • What’s the Story? – working with real, blended data to build a powerful and compelling story

  • The Numbers Behind the News – how to read the news from a statistician’s point of view

  • The New Scientist test – how best to combine the rational and the emotional

Real examples of data-driven storytelling will be used throughout.

About the Tutor

Dr Sam Knowles combines long and varied communications agency experience with a planner’s facility for turning relevant data into campaigns and narratives that resonate and deliver. Originally a classicist, he also has a doctorate in Experimental Psychology, a source of both his understanding of human motivation and behaviour and his love of telling stories with data.

In 2013, Sam founded corporate and brand storytelling consultancy Insight Agents. He is a Fellow of the Royal Society of Arts, and a member of both the Market Research Society and the Public Relations & Communications Association. He is part of 26, an organisation that exists to inspire a greater love of words, in business and in life.

Sam has recently written a book on data-driven storytelling, also called Narrative by Numbers. This was published by Routledge in April 2018. For more information, see www.narrativebynumbers.com. Sam is co-founder and co-host of the www.smalldataforum.com podcast.

Sarah Newman APG Director



Date: Tuesday, 24th March 2020

Time: 9:15am - 1:00pm

Venue: Central London - TBC

Price: APG Members = £99+vat, Non Members = £199+vat

Please note these tickets are non-refundable



Share with friends

Date and Time

Location

TBC

London

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved