APG Young Planners | Why we think what we think (with Jon Leach)
Planners and strategists need to bring insight to how and why people think the way they do. Its a key craft skill in how they "make people want to buy".
But a good planner should also have multiple perspectives on "why we think what we think" so they can bring fresh insight and creativity to each problem they face. Perhaps all planners should be on a never ending quest for wisdom about these fascinating things called humans.
In this session Jon will share not only his tool box of of "why people think what they think" but also show a methodology of how you can create your own tools and frameworks.
Topics covered will include:
How graduates from different universities think
How different agencies think
How planners think
How advertising people think
How strategists think
How music makes people think
How the youth think (and how this may or may not change over time)
How technology makes us think
How colour makes us think
How China thinks
How people think in different historical times
How our human psychology makes us think
How our mammalian biology makes us think
The session will include lots of "have a go yourself" activities, both to generate new perspectives on how "your consumers" think but also to explore your own thinking quirks"
APG YP Team
Date: Thursday 27th October 2016
Time: Doors open 6pm. Start at 6.30pm
Venue: Chime Communications, 62 Buckingham Gate, London SW1E 6AJ
Tickets: Entry by ticket only. APG Member £5+vat, Non Member £10+vat