Applied AI for Business Leaders and SMEs: Identify, Scope and Start

Introduction

Leaders know AI matters. The challenge is where to start. Designed for executives and team leads across industries, this hands-on workshop requires no technical background and suits beginner to intermediate familiarity. You will cut through the noise, pinpoint where AI can create measurable value, and leave with a focused shortlist of three to five high-ROI use cases. We will review practical examples across strategy, product, operations, marketing, and people, then apply a proven opportunity canvas to your context to define clear next steps.

What to Expect

• A plain-English tour of what AI can and cannot do for SMEs today.
• Live polls to surface priorities and common constraints.
• Short, practical demos to illustrate real workflows and results.
• Guided exercises using the AI Opportunity Canvas to scope and score ideas.
• Structured Q&A to address risks, data questions, and next steps.
• A clear, leader-ready shortlist you can act on after the session.

Who Should Attend

For executives and team leads across industries who drive strategy and change. Ideal for beginner to intermediate familiarity with AI. No technical background required.

• Founders and senior executives across functions
• Strategy, product, and innovation leaders
• Operations and transformation executives
• Marketing, growth, customer, and people leaders

If you shape decisions or lead change, this workshop is for you.

Format and Interactivity

This is not a passive webinar. It is an interactive, small-group workshop with a professional facilitation structure. Here is what to expect:

• A limited group size (maximum 20 participants) to keep it focused and valuable
• You will participate in: live polls, short demos, guided AI Opportunity Canvas exercises, and structured Q&A.
• 1-to-1 sessions: 4 free 30-minute consultations, first-come, first-served via a post-event booking link.

About the Host

Dr. Mostapha Kalami Heris is an AI scientist, digital innovation strategist, and technologist with more than 20 years of experience applying artificial intelligence to real-world business and engineering challenges.

He is the co-founder of FaraDars, the largest EdTech platform in the Middle East with over 4.3 million learners, where he served as senior director and led the transformation of the company into a scalable, AI-driven learning ecosystem. Under his leadership, the platform integrated AI across recommendation engines, semantic search, content generation, and user analytics.

Mostapha also co-founded Kaprila, a semantic AdTech startup specializing in AI-powered audience targeting, content optimization, and intelligent ad delivery for digital media.

In parallel with his entrepreneurial work, Mostapha lectures in Control Engineering and Intelligent Systems at Sheffield Hallam University, where he also contributes to applied AI research and development. His interdisciplinary research spans a wide range of domains, including:

• AI-driven construction cost estimation using real-world engineering data
• AI for Human Resources, including talent analytics and team optimization
• Hyperspectral Imaging (HSI) for food quality and safety
• Fire protection system planning in buildings, using predictive AI modeling
• Intelligent systems for building management and heritage preservation

He currently supervises multiple graduate research projects focused on applying AI in engineering, infrastructure, and organizational contexts.

Mostapha is known for combining deep technical expertise with strategic insight, helping leaders bridge the gap between AI potential and business value. His work brings together enterprise-scale architecture, machine learning, and innovation leadership to enable practical transformation in both the public and private sectors.

What You Will Receive

• A prioritized shortlist of 3 to 5 AI use cases tailored to your business
• The AI Opportunity Canvas, a fillable worksheet you can reuse with your team
• Real-world case study briefs plus a step-by-step pilot checklist
• Lifetime access to the session recording
• Optional: one 30-minute one-to-one feedback session; four complimentary slots total, first come, with a post-event booking link

Ready to Join

Secure your seat for a small-group, hands-on workshop that delivers practical tools you can use immediately. Spaces are limited to 20 to keep the experience focused and interactive.

Register today to reserve your place before it fills.