Applying the Behaviour Change Wheel using the ABC guide:Coronavirus vaccine
Event Information
About this Event
This webinar will be hosted by the South East Behavioural Sciences Hub. Part of the programme of learning to support the development of behavioural sciences in the South East.
Free online event open to those working in the Public Health workforce in the South East area of England.
This region covers from west to east The New Forest to Medway, and north to south from Buckinghamshire to the Isle of Wight, excluding London. Including Public Health departments, commissioners, strategic leads, communications teams, voluntary sector and service providers based in the South East.
Webinar objectives:
- To help the workforce understand how the Behaviour Change Wheel can be applied in practice.
- To share examples of how behavioural science has been applied to Coronavirus, and findings that can be applied in practice for Public Health teams.
Outline of event:
Chair
Dr Ruchi Baxi, Deputy Director of Clinical Teaching, Nuffield Department of Population Health, University of Oxford
Current landscape of behavioural and social science and research in England
Dr Tim Chadborn, Head of Behavioural Insights and Evaluation Lead, Public Health England
Objectives:
- To be updated on progress to date regarding the behavioural and social sciences strategy.
- To explore other recent best practice research findings on Coronavirus related matters, and in particular, vaccine uptake.
How the Behaviour Change Wheel can be applied to Coronavirus vaccine uptake
Dr Paul Chadwick, Associate Professor in Behaviour Change and Deputy Director of Centre for Behaviour Change, UCL
Objectives:
- To explore the components of the Behaviour Change Wheel.
- To explore how the Behaviour Change Wheel can be applied using the Achieving Behaviour Change (ABC) guide to Coronavirus vaccine uptake.
Applying behavioural science to health inequalities
Dr Atiya Kamal, Senior Lecturer in Health Psychology, Birmingham City University
Objectives:
- To explore how behavioural science can be applied to tackle health inequalities.
Break out group sessions
Objectives:
- In small groups, delegates will practice applying the Behaviour Change Wheel by conducting a COM-B diagnosis related to Coronavirus for a group that faces health inequalities .
Panel session
Questions taken by Dr Tim Chadborn and Dr Paul Chadwick
