The Yorkshire & Humber Behavioural Science Hub (YHBSN) in partnership with the Behavioural Science and Public Health Network (BSPHN) are delighted to offer the above webinar. Please do share the below details with colleagues and partners that may be interested.

This webinar is focused on how the public health system can maximise the effectiveness of behavioural science to support adherence to key non-pharmaceutical interventions that remain key to reducing the spread of Covid-19 in our communities.

We are delighted to be joined by Professor Robert West as keynote speaker

Robert West is Professor of Health Psychology at University College London and Editor-in-Chief of the journal Addiction. He specialises in addiction and behaviour change. He helped to create the blueprint for the NHS stop-smoking services, acts as advisor to Public Health England on tobacco control and behaviour change. He is a participant in the behavioural subgroup of SAGE, advising the UK government on COVID-19 and also a member of the behavioural subgroup of Independent SAGE. He has authored around 900 scientific articles and several books, including ‘Theory of Addiction’, ‘The SmokeFree Formula’, ‘The Behaviour Change Wheel’, and ‘Energise: The Secrets of Motivation’. His personal website is www.rjwest.co.uk. Twitter: @robertjwest.

The webinar will cover:

Applying the Capability-Opportunity-Motivation-Behaviour model to improving adherence to rules and guidelines to prevent the spread of COVID-19

Learning from a global hand hygiene in health care behaviour change approach

Using behavioural science to support adherence to social isolation

Case study: Young Ambassors in Bradford

Applying the principles of behavioural science to reduce the spread of C-19