An Introduction to Behavioural Economics - Masterclass, Norwich
The study of humans and their (occasionally irrational) interactions with the world.
During this session we will look at the various factors which effect financial decision making both as individuals and from a corporate view. Our aim is that you leave the session with a framework and tools to understand, predict, and potentially influence irrational behaviours.
We will also cover: -
- Why does Behavioural Economics matter?
- The Theory
- Prospect theory
- Bounded rationality, heuristics & biases
- Fast & slow thinking
- Putting it into practice
The masterclass will last around two hours and would be of interest to business owners, professionals and individuals.
Refreshments will be available. There is no charge for the Masterclass but you may like to consider a donation of £20 to Action for Children.