Artificial Intelligence In Digital Marketing

Artificial Intelligence is revolutionising the field of digital marketing, transforming how businesses engage with audiences, optimise campaigns, and make data-driven decisions. This course provides a comprehensive overview of AI applications in marketing, covering key concepts such as machine learning, semantic search, chatbots, big data, and AI-powered advertising strategies. Learners will gain a clear understanding of how AI can enhance targeting, improve customer experiences, and drive measurable results.

The course explores the impact of AI on marketing tools and techniques, including email campaigns, automated chat systems, and programmatic advertising. You will learn how major companies like Google leverage AI to shape search algorithms and online strategies. Additionally, the course introduces essential skills for leveraging AI in marketing analytics, campaign optimisation, and future-proofing marketing strategies.

By the end of this course, learners will have a solid understanding of AI-driven marketing concepts and techniques. You will be able to evaluate AI tools, understand their practical applications in digital marketing, and stay informed on emerging trends and innovations that are shaping the future of marketing.

Learning Outcomes

• Understand the fundamentals of AI and machine learning in marketing.
• Explore AI applications in advertising, email marketing, and chatbots.
• Learn about semantic search, big data, and AI-driven analytics.
• Gain knowledge of AI strategies for future-proofing marketing efforts.
• Develop the skills to leverage AI for marketing decision-making and optimisation.

Why Take This Course from LIBM?

• Structured, high-quality learning materials covering AI in marketing.
• Accessible anytime, anywhere from desktop, tablet, or mobile devices.
• Earn a UK & internationally recognised CPD-accredited certificate.
• Learn concepts suitable for beginners and professionals alike.
• Dedicated learner support available 24/7.

What Skills Will You Learn from This Course?

• Understanding AI-driven marketing tools and techniques.
• Knowledge of chatbots, automated advertising, and email marketing strategies.
• Insights into big data and semantic search for marketing optimisation.
• Ability to evaluate and apply AI strategies in marketing campaigns.
• Awareness of AI trends and innovations shaping digital marketing.

Who Should Take This Course?

• Marketing professionals looking to enhance their skills with AI.
• Business owners aiming to leverage AI for marketing campaigns.
• Students and beginners interested in digital marketing and AI.
• Professionals seeking to improve analytics, targeting, and campaign performance.
• Anyone interested in understanding AI applications in marketing.

Entry Requirements

This course is open to learners aged 16 and above. No prior AI or marketing experience is required. Basic computer literacy and internet access are recommended.

Certification

After completing your course, you can obtain a CPD-accredited certificate from LIBM. Certificates are available as a PDF for £8.99, a printed hard copy for £12.99, or both together for £19.99.

Career Path

Completing this course opens up opportunities in roles such as:

• Digital Marketing Specialist
• AI Marketing Analyst
• Marketing Automation Consultant
• Social Media & Campaign Manager
• Marketing Data Analyst

Disclaimer

This is an online course with pre-recorded lessons. Your account details will be sent to your email within 24 to 48 hours (but don’t worry, we’re usually much quicker).