£16.58 – £107.19

Artificial Intelligence in Marketing

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Radisson Blu Edwardian, Mercer Street

20 Mercer Street

London

WC2H 9HD

United Kingdom

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Artifical Intelligence has fascinated us since its inception in 1956 at a workshop at Dartmouth College in the UK. In computer science, AI, sometimes called machine intelligence, is intelligence demonstrated by machines. This is in contrast to the natural intelligence displayed by humans and other animals.

60 years later and AI now has widespread availability. Whether via chatbots or a virtual assistant, AI is here and it looks like it is here to stay - and maybe takeover.

In this event, we would like to discover how AI can work in the marketing space. To help answer this question we have invited along published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital transformation, Katie King, MBA.

Excerpt from Amazon

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

A recent review of this publication is as follows: https://www.verdict.co.uk/best-books-on-ai-in-business/amp/

Katie King is also a member of the All Party Parliamentary Group on Artifical Intelligence. Further information on this can be found here.

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Upon arrival, all guests are greeted with a Prosecco Reception or Fresh Orange Juice in our private dining room from 7pm until 7:15pm. We then serve a delicious three course meal prepared by the Radisson team along with fresh rolls, wine and soft drinks until 8:30pm when coffee and a selection of sweets are served. This event finishes at 9pm.

Please note that the Radisson team can cater for any dietary requirements, just let us know when registering.

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Location

Radisson Blu Edwardian, Mercer Street

20 Mercer Street

London

WC2H 9HD

United Kingdom

View Map

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