Artwork Licensing For Beginners: Micro-Learning Session

Visual Artists Association

Curious to learn how to protect your artwork and earn money in the process?

Creating unique products with an original design is a great way to build a successful art business - so it’s important to know your rights, understand how to protect your artwork and earn money in the process. Open to artists of all levels, this session will provide you with the best tips for licensing your work. Discover what questions to ask when negotiating a licensing deal and what to look out for in contracts. We will be joined by Victoria Hooper who is Head of Licensing at DACS. Victoria and her team work closely with artists and leading brands across a range of industries to bring projects to life, while making sure artists’ rights are always protected.Key subjects covered:· What does it mean to license artwork?· What type of artwork is suitable for licencing?· How do payments work, including royalties?· How does DACS support artists?About DACSEstablished by artists for artists, DACS is the flagship rights management organisation for visual artists in the UK. Passionate about transforming the financial landscape for visual artists, DACS acts as a trusted broker for over 180,000 artists worldwide and has 40 years’ experience of managing licensing requests on behalf of members.DACS campaigns and advocates for artists’ rights, championing their sustained and vital contribution to the creative economy. Through its Artist’s Resale Right service, DACS has paid out over £120 million in royalties to artists and their estates since 2006 and over £70 million in collective licensing royalties since 1999 via its Payback scheme. DACS members include Sir Peter Blake, Sonia Boyce, the Estate of Francis Bacon, Peter Doig, Tracey Emin, Damien Hirst, Bridget Riley, Yinka Shonibare, the Andy Warhol Foundation and many more.This event is part of the VAA’s Artists Licencing Series events. All attendees will receive an Artists Guide to Licencing, with a Glossary of Terms.


Free to premium members of the VAA, or £19.99 for standard &amp; non-members. A recording of the event will be available. Spaces are limited, register to reserve your place.

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Artwork Licensing For Beginners: Micro-Learning Session

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Artwork Licensing For Beginners: Micro-Learning Session

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