Does your company want to develop a new product or service?
Are you interested in networking with like-minded academics and businesses, whilst finding out how you can introduce a new, innovative idea to market?
ARU Business Services will be hosting a business networking evening for organsiations based in and around Cambridge.
This free networking event will be an opportunity for you to meet some of Anglia Ruskin's academics who are keen to work with local organisations and share their knowledge and expertise to solve a range of business issues.
The Business Services team will be on hand to talk about the latest funding opportunities and knoweldge exchange programmes avilable to you.
Benefits to attending:
- Meet academics from Anglia Ruskin interested in working with local businesses
- Network with like-minded businesses based in Cambridge
- Hear about the latest funding opportunities available to SMEs
- Learn how consumer psychologist could help your business grow
- Enjoy a selection of wine and canapes
4.10pm: Welcome address: Jemma Little, Assistant Director - Research and Innovation Development Office
4.15pm: Consumer Psychology of Innovation, Dr Magdalena Zawisza
4.30pm: B2B Marketing, Dr Nektarios Tzempelikos
4.45pm: Funding opportunities
5:00pm: Speed networking
6:00pm: Event ends
Booking your space:
This event is free to attend to business that are looking to develop a new product or service. Spaces are strictly limited, so early booking is advisable.
About our academic speakers:
‘Consumer Psychology of Innovation’ – How do you introduce a new, innovative, product or brand into the increasingly saturated globalised markets? How is innovation perceived and diffused amongst consumers? What advertising and branding strategies may be best? Dr Magdalena Zawisza will discuss these questions from consumer psychology perspective.
Dr Magdalena Zawisza, is a consumer psychologist at ARU. She has over ten years of experience in researching advertising, brand image and consumer issues more generally in national and global context. She is a co-editor of The Routledge International Handbook of Consumer Psychology, an editor of MediaMatters Facebook page and a Programme Leader for MSc Consumer Psychology at Anglia Ruskin University, Cambridge. She employs her expertise in her consultancy Insights: Brand, Advertising & Society set for businesses, government and charitable organisations. Her research has been published in peer review journals and her work has attracted media attention from The Independent, BBC and Newsweek among others.’
Dr Nektarios Tzempelikos is senior Lecturer in marketing and IIMP Research Fellow in the Lord Ashcroft International Business School, Anglia Ruskin University. His research interests include key account management, relationship marketing, customer value and business-to-business marketing. His research has been published in the Industrial Marketing Management (3*ABS), the Journal of Business & Industrial Marketing (2*ABS), the Journal of Business-to-Business Marketing (2*ABS), the Journal of Strategic Marketing (2*ABS), and the Journal of Relationship Marketing (1*ABS) among others. He is member of the editorial board of the Industrial Marketing Management (3*ABS), Journal of Business & Industrial Marketing (2*ABS) and the Journal of Business-to-Business Marketing (2*ABS).
'Building business-to-business relationships' - What are the main differences between business-to-business (B2B) and business to consumer (B2C) markets? Why building close, long-lasting customer relationships is particularly important in B2B? The case of key accounts. Dr Nektarios Tzempelikos will discuss these questions from a buyer/seller marketing perspective.
Date and Time
Lord Ashcroft International Business School
LAB006, Cambridge Campus, Anglia Ruskin University