ASC November 2025 – Beyond the Hype
ASC One-Day Conference – Beyond the Hype: Mastering GenAI for Real World Insight Applications. Hosted by ASC at The Oval, London.
Date and time
Location
The India Room
Kennington Oval London SE11 5SS United KingdomGood to know
Highlights
- 8 hours, 30 minutes
- Ages 18+
- In person
- Doors at 08:30
Refund Policy
About this event
AI now seems to be everywhere, but does it help us? New tools aimed at the research and insights industry that use generative AI and LLMs appear daily. Knowledge and experience with AI in our industry is moving ahead at pace, since we last looked at this in one of our conferences two years ago
A key question for us now is whether AI can be trusted to save us time, deliver quality data and insights and do so for less cost and effort.
This conference will showcase real world examples about what works, what doesn’t, and how to prepare for the future with new insights on how to tame this beast, or at least, ride it with some confidence.
The themes we aim to explore include:
- The expertise of prompting
- The rise of agentic architecture
- Countering the lack of determinism in AI
- AI as a force for creativity such as in research design or communicating results
- AI-assisted innovation in the anslysis and presentation of data
As always ASC wants to get behind the hype and our collective knowledge up to date by diving into the practicalities of using AI at every stage of the research and insights process, while keeping an eye on the horizon for new opportunities or threats.For this event, we are back at the The Kia Oval, Kennington, London, SE11 5SS. The conference is in the India Room and will start at 09:00 and finish at approximately 17:00. Attendees must be 18 years or over. The room and the event is fully accessible.
Full programme and speakers (currently in preparation)
Get a generous discount (even on earlbird pricing) by becoming an ASC Member. More information here →
Frequently asked questions
A Full Delegate ticket gives you access to the whole conference and includes lunch and refreshments, plus the flexibility to cancel or transfer the ticket to someone else. Other promotional tickets subject to availability and restrictions apply. Check each ticket listed for full details.
If you have never been to one of our events before, then yes! But hurry: only a small number of tickets are offered at this special price. Please note, we carry out spot checks to ensure this benefit is going to those it is intended for. Restrictions and changes are refunds apply.
Yes, There's £50 off Full Delegate tickets and Early Bird tickets. So, booking early could save you £100 of the full price! Enter your member code during check out to get the reduction. If you don't have a code, contact us. If your membership has lapsed, simply renew it today at the ASC website.
If you are not already a member, you can join ASC today . Currently there's no fee and it just takes a few minutes to sign up. Simply go to the ASC website and click the Join ASC button.
The Kia Oval is a short walk from Oval tube station and Vauxhall tube and rail stations. Being in central London, it is also well served by taxis and other car services. For more information see: https://www.kiaoval.com/contact-us/getting-to-the-kia-oval/
Yes, there is step free, level access to and within the room. More generally, ASC is committed to allowing everyone in our community to participate fully. Tell us about the accommodations you need on the booking form and we get in touch with you to arrange what we can to help.
We accept payment by all major credit or debit cards. You can also pay using PayPal or Apple Pay. A small booking fee payable in addition, and will be added to total price at the time of payment.
Attending this event will qualify you for 6 hours of continuing professional development with the MRS CPD programme.
Only Full Delegate tickets are refundable. You can cancel up to 14 days prior to the event for a refund. To cover the costs we have incurred, we will deduct a 10% administration fee and return the balance to the payment card you used when paying.
Yes, if you can't come, either use your booking link to modify the delegate name, or contact administrator@asc.org.uk. Please tell us of the change at least 48 hours before the event. Name changes are free of charge, unless you booked a First Time ticket - see the terms on that ticket type.