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Asia's era - "How and why the global sport industry is pivoting eastwards,...

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Chapman Building, Chapman Lecture Theatre 1

Peel Park Campus

Salford

M5 4QZ

United Kingdom

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Inaugural Salford Professorial Lectures: Professor Simon Chadwick, Professor in Sports Enterprise

Asia's era - "How and why the global sport industry is pivoting eastwards, and what it means for us."


Professor Simon Chadwick's lecture will look at why the global sport industry is pivoting eastwards with major events such as the World Cup and Olympic Games being staged in Asia, and with big money investments and acquisitions being made in sport by Asians, for example by Abu Dhabi at Manchester City. This professorial lecture will examine how this is happening, why it is happening and what it means for us.

About Professor Simon Chadwick

Professor Simon Chadwick has almost twenty-five years experience working across international and global sport. He has particular expertise in marketing, commercial strategy, geopolitics and elite professional sport.

Huffington Post has identified him as being among the world's top-30 most important sports marketers; The Independent has ranked him amongst its top-10 most influential business people on Twitter; and The Times described him as Britain's 'guru of sport management'.

Simon has written countless articles, books and research reports for the likes of Sloan Management Review, the Wall Street Journal, UEFA, Mastercard and Financial Times Prentice Hall. In addition, Simon has worked with some of the biggest names in sport, such as FC Barcelona, Adidas, the Association of Tennis Professionals, Nielsen, the European Clubs Association and Ping.

He is currently engaged in work examining the links between sports sponsorship and soft power; the industrial development of sports in the Gulf region; China's quest to become a leading football nation; the phenomenon of transnational sports fandom; the role social media plays in sport; and the way equity in sports brands is built through experiential marketing.

Join us for this inspirational lecture on Wednesday 20 February 2019, Chapman Lecture Theatre 1 at 6.00pm.

Follow Simon on Twitter @Prof_Chadwick

Registration from 5.30pm, Lecture will start promptly at 6pm.

Please join us for light refreshements following the lecture in Chapman Refectory.

If you have any questions or access requirements please get in touch with the Events Team on events@salford.ac.uk or 0161 295 5241.


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Chapman Building, Chapman Lecture Theatre 1

Peel Park Campus

Salford

M5 4QZ

United Kingdom

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