Ask The Expert: Chrissy Totty - Improve Your Business Positioning

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Harpenden Hall

Southdown Road

Harpenden

AL5 1TE

United Kingdom

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Understand and Improve Your Business Positioning

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What do you do and what makes you unique?

It's a simple question, but many businesses struggle to provide a straightforward, concise answer

In a small to medium-sized business, it's all too easy to try to be all things to all people to avoid alienating potential customers. But having a vague business positioning makes it difficult to focus your efforts on the right customers and far harder to create anything with an attention span limit such as website copy, social media bios, and sales materials. If you're struggling to define what you do, imagine how hard it is for customers to understand what you offer, let alone talk about you and recommend you.

Make it easy for you and your customers by joining us for this 90min taster session exploring how you can create a clear business positioning. Using practical tools and techniques developed from working with B2C and B2B startups, we'll explore how to define what you do, who you do that for, and what makes you different from your competitors. You'll leave with a draft positioning statement and a 3 step action plan that will help you find a consistent way of thinking and talking about your business.

https://www.linkedin.com/in/christinatotty/

https://www.thebigthinks.com

Date and Time

Location

Harpenden Hall

Southdown Road

Harpenden

AL5 1TE

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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