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Ask the Guru: How IC drives engaging & authentic leadership communications

CIPR Inside

Thursday, 19 April 2018 from 08:30 to 10:00 (BST)

Ask the Guru: How IC drives engaging & authentic...

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Ticket Type Sales End Price * Fee Quantity
CIPR Member 5 Feb 2018 Free £0.00
Non CIPR Member 5 Feb 2018 £20.00 £0.00
* Prices include VAT

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Event Details

Join Luminous for our next Ask The Guru event in Clerkenwell (exact location TBC).

From informing to engaging: the role of IC in driving engaging and authentic leadership communications

The role of internal communications is moving from a broadcast, top-down mode to playing a vital role in driving employee engagement and becoming a platform for leadership to share vision, values and set a culture agenda.

In a world of agile and remote working, employees are increasingly looking for a sense of belonging as well as authenticity from their leaders and managers: winning their hearts and minds and building a culture of trust that will engage them and make them want to follow and advocate. Enhancing your approach to leadership communication and direction across the business needs to be carefully managed and planned if it’s to drive any form of behavioural change.

In this interactive session, we will share with you some of our thinking around creating authentic and engaging leadership communication that feels human and inspiring. We will explore:

- The role you play within your organisation

As a communications professional working in internal communications, are you also regarded as a trusted advisor to the leadership team?

- How you can influence leadership to be less corporate and more authentic and human in how they communicate?

The way you communicate is an outward expression of your culture and your people, so how do you set the right tone of voice and expression of leadership communications?

- The role of design in engagement

With sometimes limited resources, how can you optimise your existing channels and use brilliant creative to attract more attention and drive engagement?

- The importance of measurement

How do you ensure you are constantly measuring the impact of your communications in driving behavioural change, perception and advocacy?

Representatives from our digital, brand engagement and creative teams will share some of their best practice approaches and provide some pragmatic insights and examples.


Please note: the event opens at 8:30AM for a prompt 9AM start.

Do you have questions about Ask the Guru: How IC drives engaging & authentic leadership communications? Contact CIPR Inside

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When & Where


United Kingdom

Thursday, 19 April 2018 from 08:30 to 10:00 (BST)

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CIPR Inside

CIPR Inside is the specialist group of the Chartered Institute for Public Relations. The group is for internal communication and employee engagement professionals. As part of the only chartered organisation for communications professionals we benefit from the knowledge, support and training that that organisation provides. It connects internal and external communication, in line with the belief that communication should be integrated and joined up.

Raising professional standards and sharing best practice is a core aim of the group and institute. When joining the CIPR you can select to join the CIPR Inside group. As a member you get special rates for events, training and workshops, to help you continue your professional development throughout your career. Professionalism and current knowledge are critical to delivering excellent and strategic communications.

Our members have access to the knowledge, support and training that being part of a chartered organisation brings.

We follow the CIPR terms and conditions which you can read here When making a booking you are accepting these terms and conditions.

We do not provide refunds in the week before the event.

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Ask the Guru: How IC drives engaging & authentic leadership communications
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