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Ask the Guru (Newcastle): From informing to engaging - driving engaging and authentic communications

CIPR Inside

Wednesday, 25 April 2018 from 09:00 to 10:30 (BST)

Ask the Guru (Newcastle): From informing to engaging -...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
CIPR Member 25 Apr 2018 Free £0.00
Non CIPR Member 25 Apr 2018 £20.00 £0.00
* Prices include VAT

Share Ask the Guru (Newcastle): From informing to engaging - driving engaging and authentic communications

Event Details

Join Luminous for our Ask The Guru event in Newcastle-upon-Tyne (exact location TBC).

From informing to engaging: the role of design and content in driving engaging and authentic communications

The role of both internal and external communications is moving from a broadcast, top-down mode to playing a vital role in driving engagement and becoming a platform for leadership to share vision, values and what sets them apart from others.

 

In a world where free time is at an all-time low coupled with information overload at an all-time high, how do you create communications that win hearts and minds to inspire your audiences to follow and advocate?

 

In this interactive session, we will share with you some of our thinking around creating authentic and engaging communication that feels human and inspiring. We will explore two main areas:

 

- The role of design and content in engagement

With sometimes limited resources, how can you optimise your existing channels and use brilliant creative and content to attract more attention and drive engagement?

 

- The importance of measurement

How do you ensure you are constantly measuring the impact of your communications in driving behavioural change, perception and advocacy?

 

We will share some of our best practice approaches and provide some pragmatic insights and examples.



Do you have questions about Ask the Guru (Newcastle): From informing to engaging - driving engaging and authentic communications? Contact CIPR Inside

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When & Where


Newcastle
United Kingdom

Wednesday, 25 April 2018 from 09:00 to 10:30 (BST)


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Organiser

CIPR Inside

CIPR Inside is the specialist group of the Chartered Institute for Public Relations. The group is for internal communication and employee engagement professionals. As part of the only chartered organisation for communications professionals we benefit from the knowledge, support and training that that organisation provides. It connects internal and external communication, in line with the belief that communication should be integrated and joined up.

Raising professional standards and sharing best practice is a core aim of the group and institute. When joining the CIPR you can select to join the CIPR Inside group. As a member you get special rates for events, training and workshops, to help you continue your professional development throughout your career. Professionalism and current knowledge are critical to delivering excellent and strategic communications.

Our members have access to the knowledge, support and training that being part of a chartered organisation brings.


We follow the CIPR terms and conditions which you can read here http://www.cipr.co.uk/terms When making a booking you are accepting these terms and conditions.

We do not provide refunds in the week before the event.


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Ask the Guru (Newcastle): From informing to engaging - driving engaging and authentic communications
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