€470.05 – €714

ASO Live! Berlin

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Berlin

Berlin

Germany

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Description

App Store Optimization (ASO) is a key part of your marketing strategy when you publish an app to the app stores. When it’s done wrong or not done at all - it can hurt or impact your app success. With ASO done right it can boost the visibility of your app and it can increase the conversion rate from visiting an app store listing page into a download.

Google Play and Apple App Store are the single point of sale for all apps. Visibility for apps is limited and the competitive pressures are very high. All apps have to use the same app store templates to fill with metadata. This is the place where you can make the difference to other apps by choosing and optimizing the right metadata and keywords and achieve better visibility and conversion rates for your app over time.

The workshop covers:

  • All innovations from iOS 11 regarding ASO
  • All innovations from Android O regarding ASO
  • Which metadata can/must be optimized and how
  • Best & Worst Practice examples for all metadata
  • How to find the best keywords for your app and how you optimize them over time
  • What are the differences between iOS and Android regarding ASO ?
  • Why are reviews and ratings important and what can you do about it
  • Going global by being local (optimizing for different countries)
  • A/B Testing of metadata
  • How to do ASO with more than one app

The apps of the workshop participants are a key part of this workshop. They will be analysed and reviewed for meta data and conversion. You get feedback on how you use your metadata now and what should be optimized.

The workshop participants get a full understanding of ASO with all details and can start optimizing their apps immediately after the workshop.

Your Instructor


This workshop will be lead by Kristian Rabe, @kristianrabe a partner at Dynamo Partners consulting. He has worked in mobile for more than ten years, including at Jamba, StudiVZ and Gameduell, as well as in a mobile startup.

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Berlin

Berlin

Germany

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