Aspire Course: Communicating Locally - OC305

Registration is 09:15 for a 09:30 start. You will need to bring either your Civil Service pass or another form of photo ID to access the venue. Failure to do so may result in denied access.

You need to make sure you receive a confirmation email. If you do not, use your Eventbrite account to check if you do have a ticket, or confirm by emailing gcsbookings@cabinetoffice.gov.uk.

You need to give GCS at least 2 full working days notice if you need to cancel. You can cancel on both Eventbrite by clicking your account - tickets - upcoming events will be displayed - then click on cancel order or by contacting gcsbookings@cabinetoffice.gov.uk

By not doing this, you are depriving other GCS colleagues of the opportunity to attend these courses, which are in high demand. Failure to notify GCS of your cancellation may affect your department's allocation of places on Aspire.

*This course counts as a piece of your CPD & 5 CIPR points*

Research has shown that we need to communicate more effectively with local audiences. By tailoring our messages according to locality, we can reach even more people and make an even bigger difference.

How will I benefit?

By the end of this intensive half-day course, you will have learned the value of local communication, and why it’s essential to campaign planning.

The course will introduce you to the essentials of local campaign planning including:

• Building successful local stakeholder networks
• Listening to the voices in your area
• Working with key partners (including devolved and national governments)
• Identifying effective local channels
• Tailoring your campaign messaging for local audiences
• Making the most of traditional and digital low and no cost platforms.

The course will include a number of interactive workshops as well as real-life case studies of successful UK Government local campaigns.

Is it for me? Yes if:

This course is suitable for you if you:

• You are a professional communicator who wants to learn more about communicating effectively on a regional and local level.
• You want to understand the importance of local, regional and hyper-local communications.
• You want to develop successful local and regional communications strategies to reach more people with a more trusted message.
• You want to develop strategic partnerships and collaborations with partners to deliver tailored, relevant and engaging comms to local audiences.