Aspire - Introduction to Government Communications - A118 FULLY BOOKED

If you have recently joined government communication you need to know the role of your new profession and how you can help to bring policy to life; work successfully with ministers and special advisers; and how the modern Civil Service works.

How will I benefit?

By the end of this one day workshop, you will have developed a broad understanding of our role as communicators, along with knowledge of the essentials of the current government and the professional environment.

Specifically, you will be able to:

• Understand the modern Civil Service, describing its role and responsibilities
• Describe the current government’s policy and communication priorities
• Describe the role of communication in delivering policy, including relationships with ministers, special advisers, other civil servants, the media and the public.

We will also introduce the latest thinking in the use of:

• behaviour change theory
• evaluation; and
• social media

Is it for me?

Those new to government communication, from all comms disciplines.
From AIO to Grade 6.

Feedback from course delegates

‘Really interesting and lively course with helpful and friendly course leader and inspiring speakers. Thank you’

‘A worthwhile course. It has boosted my knowledge and I feel it has boosted my skill set.’

‘Best Gov Course I’ve been on and I’ve been on a lot!’

Additional Information

Registration for this course will be at 9.15 for a 9.30 start.

We are unable to supply hot beverages or lunch. Please feel free to bring your own or you can visit the local shops or cafés.

Due to the limited number of available places we suggest that you ensure you will be able to attend prior to booking places on the Aspire courses.

Cancellations / absentees will be monitored and may affect future allocation of places to departments.

If you have any questions or require further information please feel free to email.