Assessing and Testing Your Business Idea: Test Before You Invest

Join us for an engaging workshop designed to equip aspiring entrepreneurs with essential tools and strategies for validating business ideas before making substantial investments. This interactive session will focus on understanding customer needs, the comparative advantages of low vs. high fidelity prototypes, and practical methods for testing foundational business assumptions. Participants will also explore how artificial intelligence can streamline and enhance these processes, providing valuable insights and efficiencies.

What you'll learn:

• Customer Insight: Gain a deep understanding of your target market through effective techniques for assessing customer needs and preferences, which will serve as the foundation for all other business decisions.
• Prototyping Approaches: Learn the differences and benefits of low fidelity versus high fidelity prototypes, and how each can be used to iteratively test and refine your business ideas quickly and cost-effectively.
• Utilising AI for Idea Generation and Validation: Discover how AI tools can assist in generating innovative business ideas and validating these concepts by predicting market trends and customer responses.

About the Trainer.

Dr Yulia Dzenkovska is a customer experience management and service design expert with over a decade of experience in the industry. She is a Lecturer in Marketing at Newcastle University Business School, where she teaches product and service innovation, as well as other marketing topics. Yulia is also a founder and director of Service Design North Ltd, an agency with a mission to support organisations in designing and innovating services that have a positive impact on people's lives in the North East of England. Yulia has worked with a variety of businesses to help them improve their marketing and innovation performance.

Why are we doing this?

The Social Enterprise Boost Fund is a new programme funded by the UK Government. It aims to kick start and accelerate social enterprise activity in local areas and demonstrate social enterprises’ impact on their communities.

PNE in partnership with FirstPort are working collaboratively to deliver the Social Enterprise Boost Fund in South Tyneside and Sunderland.