Organising successful events in the Middle East requires particular attention and knowledge of local event practices, cultural issues and marketing to a Middle East audience. This event provides you practical action points and more detailed and complex nuances, from experienced association organisers of events in the Middle East.
|15:00||Tea, Coffee & Networking on arrival|
||Practical action points on planning meetings and conferences in the Middle East region.
Sue Gollifer, Director, International Symposium on Electronic Art
Sue will discuss the ISEA2014 Symposium held in Dubai 2014 at various locations within the City, and in Abu Dhabi and Sharjah.
The overarching theme of ISEA201—Location—interweaved local UAE tradition and history into the global context of new media science, art, and technology. It explored strands such as: Technology, Science, and Art: East Meets West; Emerging Economies/Emerging Identities; Nomadic Shifts & Digital Archaeology; and Collaborative Spaces. Themes were specifically chosen with both local importance and international relevance. ISEA2014 offered a platform for its neighbours in the Middle East and South Asia (MENASA region) to come and share not only their research, but to have access to the wide range of ideas that ISEA2014 brings with its symposium.
||Association Event Case Study
Kate Scully, Travel Advisor, Petrofac
|16:30||Tea and Coffee|
||Launching new events and breaking into new markets
Maria Villablanca, Group CEO, Acucure-Group
|17:05||Knowledge Exchange Session: in-depth discussions on key issues|
Who should attend
Association employees either considering or currently planning events in the Middle East.
|Sue Gollifer is an academic at the University of Brighton, UK and the Director of the ISEA International Headquarters. Her main role is to help co ordinate and facilitate the activity of the annual International Symposium on Electronic Art (ISEA). The Symposium is an annual nomadic event, hosted by organisations around the world. ISEA is a forum for interdisciplinary academic discourse and exchange among culturally diverse organisations and individuals working with art, science, and technology.|
|Coming from an administration background, Kate Scully has grown into her present role in Travel and Event Management by building up a comprehensive travel programme for the Business Units of the Petrofac Group. Managing a multimillion pound spend with a global footprint covering; Agency, Hotels, Airlines, Ground Transportation plus Meeting and Events Contracting. Skilled in delivering smart solutions for the Business and driving key stakeholder engagement within the Group to achieve savings and control for Petrofac. Award won in November 2013 for a rapid evacuation of staff after an international terrorist incident the same year and enrolled into the Petrofac management development programme in 2015.|
|As Group CEO of Accucore Maria Villablanca is responsible for defining the strategic direction of the business, and ensuring long term growth and value creation across all of its brands. Prior to joining etailcore Maria served as Chief Executive Officer of North America & Group Managing Director at World Trade Group Limited (WTG) from May 2003 to August 2013. In this role she was responsible for all World Trade Group Limited summits, representing 90 percent of group revenues, and for overseeing the day-to-day operation of the fast growing North American office. In 2011 she was a key member of the management team that led the sale of WTG to GCP Capital Partners for an industry leading multiple of profits.|
When & Where
The Association of Association Executives
The Association of Association Executives is a community of over 15,000 association executives in Europe, UK, and worlwide. It offers employees of professional, scientific, medical and business associations, societies, federations and other membership organisations: education, events, exchange of ideas and best practice, providing business-critical information, research, reports and directories.