We are pleased to invite you to a Business School event and alumni networking evening at Electra Palace Hotel, Athens on Saturday 24 February 2024 from 7.30pm onwards.

In this interactive session and networking evening, Dr Christina Papadopoulou, Lecturer in Marketing, Leeds University Business School will discuss strategies and provide insights for elevating brand authenticity through corporate sustainability.

Corporate sustainability is not just a trend but a strategic imperative for building a resilient brand in today's conscious market. In an era where consumers prioritise ethical, social and environmental responsibility, companies embracing sustainable practices not only cultivate trust but also establish a solid foundation of credibility. During the session, you'll explore actionable strategies to integrate sustainability seamlessly into your brand, fostering authenticity and paving the way for your brand to not just thrive but to lead in an ever-evolving and responsible consumer landscape.

The session will be followed by networking and refreshments, where you will have the opportunity to reconnect with fellow alumni in a relaxed environment.

Event Schedule
19:30 - Registration
20:00 - Interactive session: Dr Christina Papadopoulou
21:00 - Networking and Refreshments
22:00 - Close

We hope this event will be an opportunity for you to learn more about the latest research from the Business School, network with fellow graduates, share your memories of Leeds and connect for future business opportunities.

There is no charge for this event but places are limited. This event is open to University of Leeds alumni only. Some prospective students may be in attendance.

If you would like any more information about this event, please contact the Leeds University Business School Alumni Relations Team at alumni@lubs.leeds.ac.uk.

Athens alumni event: Brand authenticity through corporate sustainability