As a small business owner, your website is often your biggest investment, in money but also in time. You need it to get found on Google, tell the story of your business, develop trust and convert customers.
In this 3-hour session we will look at how to make your website work harder for you and share some simple tips to help you get ranking as well as engage and convert your target customers. We will also help you set up Google My Business Profile.
We will cover:
Some simple tips to improve your website ranking. What are the key factors in choosing the keywords to focus on, and how do you optimise for search.
- How to structure your content for ranking, but also to match the intent of searchers.
- Blogging – how to decide what to write, how often and how to present it.
- Creating landing pages that attract traffic and drive conversions.
- How to increase the authority of your website and boost your referral traffic.
- Driving conversions with clear calls to action and strong messaging.
- What trust signals to use on your website to give potential customers the confidence to get in touch.
- Setting up Google My Business Profile and how to use it to its best advantage.
This training course is ideal for small business owners who manage their own websites and are looking for guidance on how to maximise online sales opportunities.
This session is run by SEO Specialist Emily Walker who has a proven track record of delivering SEO tactics that bring measurable results.
Please have a laptop or tablet with you.
Cost: £50
Free for Get Enterprising clients (businesses under 5 years old in St Albans or Harpenden and surrounding villages).
