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Attract investment on your terms - through product-market fit!

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Campus London

4-5 Bonhill Street

London

EC2A 4BX

United Kingdom

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Finally - the odds have shifted in favour of the innovators!


Join Elizabeth van den Berg, corporate innovator, previously at Sky, AOL, Hiscox and Barclays and Donald Stuart, serial entrepreneur and CEO of a successful consulting firm, for a discussion on how to attract investment on your terms.

Product-market fit is the only reliable leading indicator of future success; funding, scaling or growth. Early-stage investors tend to "back the jockey".


With perfect product-market fit and a proven, established rate of traction in hand, you can attract funding on your terms. Stop looking for opportunities to pitch your business to investors and wait for investors to pitch for a part of your business.


Elizabeth and Donald will discuss the concept of value matching and the role it plays in creating product-market fit.

Their talk will leave you with an understanding of the first principles of innovation and the conditions essential to creating natural market pull.


Format:

11:30 - 12:00 Doors open - come make some new friends

12:00 - 13:00 Discussion starts

13:00 - 14:00 Networking


Elizabeth and Donald are co-founders of specialist Market Adoption Advisory, TMARA Group. They are passionate about helping innovators succeed.


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Date and Time

Location

Campus London

4-5 Bonhill Street

London

EC2A 4BX

United Kingdom

View Map

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