Actions and Detail Panel
Attracting and Engaging Marketing & Creative Talent
Wed 3 May 2017, 08:30 – 11:30 BST
We all know that employer brand is a big part of attracting and retaining the best talent, but when it comes to engaging with experts in the marketing and creative sectors, it's a different story.
Our exclusive breakfast seminar in partnership with CampaignJobs, Attracting and Engaging Marketing & Creative Talent, will reveal the statistics and evidence you need to prove the value of employer branding whilst attracting and engaging marketing and creative talent.
CampaignJobs will explore case studies from organisations such as HEINEKEN and UEFA who have had proven success in using strategic recruitment marketing to attract the best talent from the marketing and creative sectors.
We'll have insight from Laurie Higdon, Recruitment Manager at the global advertising agency - Dentsu Aegis Network. Laurie supports the performance marketing arm of Dentsu Aegis Network, using content marketing to build their employer brand, and helping them to attract diverse candidates within the marketing sector.
Following this, we'll be engaging with you - the in-house recruitment community to discuss your challenges and successes with this space.
Areas covered at this breakfast event will include:
- Proving the ROI of employer branding
- Case studies from employers that have successfully recruited marketers, creative professionals and digital innovators via this method
- Using careers content to attract diverse candidates
- Benefits of employer branding content for recruiting marketing focused talent including; native articles, videos and webinars
Laurie Higdon is Recruitment Manager at Dentsu Aegis Network, a global employer with over 35,000 staff. She has worked on a hugely successful content strategy, building their employer brand, and helping them to attract diverse candidates.