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Attracting international customers: SEO and social media

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Scottish Enterprise

5 Atlantic Quay

150 Broomielaw

Glasgow

G2 8LU

United Kingdom

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Already have an e-commerce website and looking to grow your international sales through trading online? Make an impact by giving your international digital marketing skills a boost with help from our experts.

Join this practical workshop to learn how to use effective Search Engine Optimisation (SEO) strategies for your website, and how to develop social media channels internationally.

Learn from our experts

• How search engines work

  • Google
  • Non-Google
  • How search engines compare
  • International SEO – Google, Yahoo, Bing, Baidu, Yandex and more
  • Insights and analytics
  • Using data to improve your site’s effectiveness
  • Understanding analytics in the context of digital marketing
  • Interpreting and acting on analytics information
  • Tracking, customer engagement and sources
  • How to improve SEO
  • Ranking factors
  • Social media
  • Impact of social media on customer engagement
  • Generating referral traffic
  • Effect on SEO
  • User generated recommendations
  • Engaging with customers


Benefits for your business

After attending this workshop you’ll have a better understanding of what you need to do in order to market your business successfully in international markets.

Our trainer can provide tailored advice to your e-commerce needs. After booking your place you will receive a follow up phone call to discuss any questions you have prior to the workshop.

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Date and Time

Location

Scottish Enterprise

5 Atlantic Quay

150 Broomielaw

Glasgow

G2 8LU

United Kingdom

View Map

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