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Attracting international customers using SEO and social media

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Scottish Enterprise

Saltire House

Pentland Park

Glenrothes

KY6 2AL

United Kingdom

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Description

Already have an ecommerce website and looking to grow your international sales through trading online? Make an impact by giving your international digital marketing skills a boost with help from our experts.

Join this practical workshop to learn how to use effective Search Engine Optimisation (SEO) strategies for your website. You’ll also learn how to develop social media channels for an international audience.

Learn from our experts

  • How search engines work
    • Google
    • Non-Google
  • How search engines compare
    • International SEO – Google, Yahoo, Bing, Baidu, Yandex and more
  • Insights and analytics
    • Using data to improve your site’s effectiveness
    • Understanding analytics in the context of digital marketing
    • Interpreting and acting on analytics information
    • Tracking, customer engagement and sources
  • How to improve SEO
  • Ranking factors
  • Social media
    • Impact of social media on customer engagement
    • Generating referral traffic
    • Effect on SEO
    • User generated recommendation
    • Engaging with customers

Benefits for your business

After attending this workshop you’ll have a better understanding of what you need to do in order to market your business successfully in international markets.

Our trainer can provide tailored advice to your eCommerce needs. After booking your place you will receive a follow up phone call to discuss any questions you have prior to the workshop.

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Date and Time

Location

Scottish Enterprise

Saltire House

Pentland Park

Glenrothes

KY6 2AL

United Kingdom

View Map

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