San Francisco, California
London, United Kingdom
Like it or hate it - it works!
Increasingly, content creators are having to pay to get content seen by their target audiences, this is fast becoming the case on all ’social media’ channels. The network that many organisations are turning to is Facebook. Indeed, B2C as well as many B2B organisations are enjoying success by putting their content in front of their target demographic on Facebook – even though the target viewer isn’t necessarily using the platform for business.
In reality, Facebook is a very powerful ‘marketing platform’ (Facebook’s own description), it offers very targeted options, and a wide range of advertising solutions. The ability to reach your target audience and drive them to your content is difficult to ignore. And, accepting that you will have to commit budget to obtaining reach in the future, it’s difficult to see why Facebook wouldn’t be part of your online advertising mix.
However, there is far more to Facebook than just driving eyeballs to your content, it can be massively useful in promoting events, building your database, delivering website traffic, converting sales and, of course, building your community.
WHAT YOU WILL LEARN
- What the various advertising options are.
- How to target your adverts.
- How to optimise your adverts.
- How to interpret insights.
- How to determine budgets.
- The well less known funtionality that can set you apart from your competitors.
Using actual case studies, we will bring you some of our own insights to Facebook Advertising and the enormous potential if offers all businesses – large or small, across all sectors.
AND IT’S NOT JUST FACEBOOK - IT’S INSTAGRAM TOO!
You should also remember that Facebook owns Instagram. Therefore Facebook Advertising also offers advertising opportunities on Instagram. So, if your target demographic are more likely to be grammers than bookers, you too will get plenty useful information to take away.
NOT INVOLVED IN eCOMMERCE, OR DON’T EVEN HAVE A WEBSITE?
Facebook is also a great tool for those who don’t sell online, or even have a website. Functionality like “Claim Offers Ads”, and the in-depth data offered in Ad Reports makes it a truly powerful tool - online or offline.
WHO SHOULD ATTEND
The August New Media Breakfast is ideal for all business owners/operators, marketers and retailers – online or offline. If you are spending on online advertising, or if you intend to in the future, you should come along and learn from actual experiences from live campaigns.
SPECIAL DIETARY REQUIREMENTS
The ticket price includes a bacon or egg roll and a tea/coffee. If you have any special dietary requirements please email firstname.lastname@example.org at the time of booking to let us know.
TICKET CANCELLATION POLICY
Refund of ticket(s) will only be applicable when we are informed by email more that 48 hours in advance of the event taking place, please email us on email@example.com