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August New Media Breakfast - Social Media Marketing & The Bottom Line

Winning Entrepreneurs Limited

Thursday, August 12, 2010 from 8:00 AM to 9:30 AM (BST)

August New Media Breakfast  - Social Media Marketing &...

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Ticket Ended £15.00 £1.47

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Social media is not a revolution nor even a trend or fad, it’s a symptom of the wider paradigm shift in how businesses and customers need to communicate.  Old style sales and marketing models: cold calling, advertising, direct mail etc are delivering diminishing returns – people don’t want to be sold to any more, they want a relationship, and, they want your company to help them make informed buying decisions.

Gordon will be talking about the key role that social media marketing plays in closing sales, building trust, generating leads and increasing profit.  Exclusively at the NMB in Glasgow and Edinburgh, Gordon will be sharing the results of the Intelligise social media business attitudes survey and explaining what the results mean to businesses that are not yet  engaging clients on a deeper level.

About Gordon

Schooled in Sales and Marketing as a P&G graduate Gordon worked on big brands like Wash & Go, Head and Shoulders and the Launch of Pantene before moving into major account sales for Northern Foods.

As the Managing Director of First Tuesday in Scotland and the Now-Business network Gordon was a pioneer of online business to business networking and discussion group facilitation in the 1990’s.

Having worked as a business development consultant in Europe and the Middle East Gordon has recently launched Intelligise Ltd a full service business development practice to advise medium to large sized firms, on social media marketing, sales growth, networking and recruitment strategy.

An active hockey player and Thai boxer Gordon is as competitive as he is opinionated.

Click on the links below for more information about Gordon:

LinkedIn Profile:
Follow Gordon on twitter
Gordon’s Social Media Marketing Blog

Early indications are that this will be an extremely popular subject so, please book now to ensure your place.

The New Media Breakfasts are co-hosted by fatBuzz, a leading new media company with a combined 35 years of experience in Audio & Video podcast production, niche network creation and event management for a wide range of organisations across many industry sectors.


Winning Entrepreneurs is one of Scotland's most exclusive networking organisations for entrepreneurs and enables business owners & founders to share knowledge, ideas and experiences with like-minded business professionals.  Our primary aim is to support the growth of our members' businesses by facilitating introductions and developing long-term relationships built on trust throughout the network.

To find our more about fatBuzz, please visit

For further information about Winning Entrepreneurs, visit





Have questions about August New Media Breakfast - Social Media Marketing & The Bottom Line? Contact Winning Entrepreneurs Limited

When & Where

The Tower Restaurant
The National Museum of Scotland
Chambers Street
EH1 1JF Edinburgh
United Kingdom

Thursday, August 12, 2010 from 8:00 AM to 9:30 AM (BST)

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