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AUS Chalhoub Group Luxury Brands Symposium (4.5 CPE)

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Lecture Hall A, Main Building

American University of Sharjah

Sharjah

United Arab Emirates

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The theme of the symposium is "Luxury and Internet Dilemma: How Luxury Brands Embrace Digital Technologies."

Patrick Chalhoub, CEO of Chalhoub Group, will present a keynote speech entitled "What's Happening in the Middle East in Terms of Digital."

Speakers invited for the panel discussion will offer international and regional perspectives on the relevance and application of digital technologies to the luxury sector. A moderator will present questions to the panelists with the objective of opening dynamic discussion with the audience.


Event Program:

9:00 a.m. Opening Remarks

9:10 a.m. Keynote Speech: "What's Happening in the Middle East in Terms of Digital"

10:00 a.m. GCC Luxury Consumer and Digital Behavior

11:00 a.m. Academic Presentation: "Luxury and the Internet Dilemma: Are There Boundaries To Selling Luxury on the Internet?"

12:00 p.m. Panel Discussion: Luxury and the Internet Dilemma: Challenges and Opportunities Speakers invited for the panel discussion will offer international and regional perspectives on the relevance and application of digital technologies to the luxury sector. A moderator will present questions to the panelists with the objective of opening dynamic discussion with the audience.

1:00 p.m. Essay Competition




IMA Members registering for the event are required to sign in and sign out of the event to obtain their CPE. Please note that members of various associations will be present and upon entering the event. You are requested to please find the IMA registration desk in the registration area and register your entry and exit.






Date and Time

Location

Lecture Hall A, Main Building

American University of Sharjah

Sharjah

United Arab Emirates

View Map

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