Authentic Intelligence: AI, Law & Smarter Marketing in Practice

Join Gateley Global and Leopard Co for an industry briefing and networking event during Birmingham Tech Week, focused on one of the biggest challenges facing businesses today: how to harness the power of AI without losing control, confidence, or compliance.

As AI adoption accelerates, marketing leaders and business owners are asking: how do we use AI responsibly, legally, and effectively? In this session, experts from law and marketing will explore the opportunities and risks of AI in communications, customer engagement, and brand reputation. You’ll also learn how combining AI with Behavioural Science can deliver better outcomes across your marketing mix.

The session will cover:

• The legal landscape of AI – practical guidance on employee use, data privacy, IP, and marketing asset development
• Authentic Intelligence – how to use AI to enhance creativity and accountability without abdicating responsibility
• AI search and reputation – how platforms like ChatGPT and Claude are reshaping discoverability, and how Leopard Co’s AI Reputation Audit and AIO (AI optimisation) can keep your brand visible
• Behavioural Science in practice – a framework of proven insights, using the EAST model (Easy, Attractive, Social, Timely), to show how nudges and choice architecture can guide effective, ethical campaigns

Confirmed speakers:

• Anthony Tattum, Chief Marketing Officer, Leopard Co
• Andrew Hartshorn, Partner, IP, Commercial & Technology, Gateley

Following the panel discussion, we’ll close with drinks and networking, giving you the chance to connect with peers, share experiences, and discuss practical solutions in a relaxed setting.

Whether you’re looking for clarity on compliance, confidence in adopting AI, or inspiration to unlock new marketing effectiveness, this is your opportunity to gain insight from experts at the intersection of law, AI, and behavioural science.