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Avoid Blandular Fever: Creating Brand Standout
Wed 30 November 2016, 13:00 – 15:00 GMT
In this two-hour workshop, creative director and artist Nicolas Ruston will take you through the process of creating a brand that stands out.
The workshop will cover:
-An intro to branding
-Things to avoid from ‘Blandular Fever’ to ‘The Headscratcher’
-The SMP - why it’s important and how to create one for your business
-A crash course on idea generation
Who is this workshop for?
-Students who have a business idea which may need funding
-Students who want to learn more about branding, design and communication
-Students in the process of launching a business
-Anyone who wants to develop their brand or business
Who is Nicolas Ruston?
Nicolas is a creative director and artist with over 15 years industry experience in fully integrated environments ]including several top ten advertising agencies. He has worked on a variety of accounts from premium drinks and cars to pharmaceuticals, tourism, charity, health and political campaigns. In 2013 he founded full-service advertising and branding agency Robot Mascot.
His art is represented by Hay Hill Gallery, Art Republic, Art Below and Art Bridge. His silicone and mixed media works explore the notion of artificial manipulation and have been nominated for the European Art Prize.