In the world of market research, we are faced with the eternal challenge of getting to and communicating the truth in a fearless way.

But we’re plagued with challenges.

From being able to spot lies and liars, to understanding the impact of lies.

From lying to ourselves to lying inside an organisation.

The speakers have been curated to come at this topic from a variety of angles…

Overall, if you have even a vague interest in listening to a diverse range of approaches on discovering the truth in people…

What they think. What to avoid. What they mean. What’s behind the words… then this is for you.

From journalists talking about missing the truth and the impact of lies on the wider world
From an entrepreneur on diverse thinking culture in corporations that avoids being hoodwinked by liars
From an ad agency strategy officer talking about how context can alter truth.
From behavioural scientists on the psychology of lying
From a face whisperer telling us what to look for when people lie
From an author talking about the anatomy of a con
From clients discussing how they handle and approach lying in research
From us talking about fraud in the research industry and how to avoid it
And finally, from a personal development standpoint, people talking about how to trust yourself and also how to avoid deceiving yourself that everything is okay.

Any profits will go to our chosen charity, SANDS.

Avoiding liars, lies and charlatans in your quest for the truth & trust