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AWAD Presents: How to advertise your art business on Facebook and Instagram

Association of Women Art Dealers (AWAD)

Wednesday, November 29, 2017 from 12:30 PM to 2:30 PM (GMT)

AWAD Presents: How to advertise your art business on...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AWAD Members - Early Bird (Book by 10 October) Ended £25.00 £2.14
AWAD Members - From 11 October Nov 29, 2017 £35.00 £2.76
Guests of AWAD (booking from 1 September if places are avail) Nov 29, 2017 £50.00 £3.69

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Event Details

The Association of Women Art Dealers (AWAD) is pleased to present this interactive workshop on How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an ad, presented by OLGA Agency's Jessica Templeton Smith and Sophie Skarbek-Borowska.

Sales of art online have risen by 15% since 2015, and the numbers are going up. 38% of new collectors are influenced by social media when it comes to buying art, with the top platforms being Facebook and Instagram… So what are you doing to reach them?

 

 Attend OLGA's talk to learn:

 

-       Why you should use Facebook’s platform for advertising

 

-       To understand tricky terminology and avoid being caught out by ‘false friends’

 

-       How to build an audience that’s right for your business

 

-       How to choose an ad format that meets your goals

 

-       How to set up a basic ad, from start to finish

 

About the workshop (subject to feedback provided by those booking to attend - Once you book, you will receive a link to a short survey to ensure the speakers can tailor the content accordingly)

 

1.     Introduction

 

o   How Facebook and Instagram advertising fits into your overall communications plan

 

o   Understanding Facebook’s limitations, setting your goals, and why this is fundamental

 

o   The difference between social media marketing and other forms of digital marketing, e.g. Google Adwords

 

o   Using Facebook to learn about your audience: campaign duration and preparation time

 

2.     Setting up an ad through the Facebook interface (Facebook & Instagram):

 o   Getting the building blocks in place (setting up an audience; imagery best practice; identifying a valuable CTA; character counts)

o   Using Facebook ads manager

 

o   Key terminology

 

o   Setting a budget that makes sense

  

About the Speaker:

The workshop will be delivered by Jessica Templeton Smith and Sophie Skarbek-Borowska, co-founders of OLGA Agency who describe their company as follows

We’re marketing and branding professionals. We provide guidance on brand strategy and multi-platform marketing plans. Our services include Marketing and communications strategy, on and offline, Convincing copywriting and graphic production, Brand refreshment & development, Launches & campaigns Any implementation we cannot provide in house can be managed through our network of trusted specialist associates. We worked in the arts and publishing before we met at one of the world’s largest media conglomerates. We started up together because we felt that the breadth of our experiences, from the creative industries to media strategy for national brands, gives us a deep understanding of the big picture, and the pieces that fit into the puzzle. And, importantly, because we want to help companies we care about to go further. For more info click here: https://www.olgaagency.com/

 

AWAD's commitment to providing ongoing support of AWAD members and the arts community:

The Association of Women Art Dealers runs regular workshops designed for the continuous professional development of its Members and those in the commercial arts sector at large.

Cost:

AWAD Members (and their staff): £25 Early bird booking (before 10th October): £35 from 11th October 

Non-Members (providing space is available after Members' priority booking period): £50 from 1st September.

For any questions please contact AWAD on info@womenartdealers.org

Bookings are non-refundable.

Have questions about AWAD Presents: How to advertise your art business on Facebook and Instagram? Contact Association of Women Art Dealers (AWAD)

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When & Where


Westbury's
145-157 St John Street
2nd Floor
EC1V 4PY London
United Kingdom

Wednesday, November 29, 2017 from 12:30 PM to 2:30 PM (GMT)


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Organizer

Association of Women Art Dealers (AWAD)

 

The Association of Women Art Dealers (AWAD) is an international network that facilitates business and collaborations between women art dealers.

Based in London and NYC, AWAD meets on a monthly basis at both locations and also welcomes membership applications from art dealers, art advisors and gallerists based worldwide.

In 2016, AWAD is also piloting a Virtual Chapter open to women art dealers who are not able to attend London and New York meetings and events. Art dealers are spread far and wide around the globe, and AWAD is keen to support women art dealers regardless of location. Notably, AWAD’s mission is to support and facilitate business and enable collaboration between women art dealers.

AWAD Members work together in many ways, including art deals, gallery and pop-up exhibitions, art fairs, sharing of shipping costs to art fairs – and the list goes on. The organisation also offers masterclasses, networking events and online platforms. We believe that by working together as a whole, we benefit on an individual basis, by enjoying increasingly successful art businesses.

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AWAD Presents: How to advertise your art business on Facebook and Instagram
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