Ayda Rose Live + Lovelle & GINGE

Ayda Rose

Having sold out her first two headline shows at the Forge last year and Café Koko in 2025 with only a handful of singles released she is one of the most talked about rising stars at the moment. In anticipation of her full project released later this year we are delighted to have her on the line up. East London based Ayda Rose (fka Effie) embodies what it means to work hard and hustle to follow your dreams music runs deep in her family with a mixed heritage of Haitian American & Native American shaping her as an artist. Under the alias ‘Effie’ she was crowned NME's emerging artist of 2018 and garnered huge support within the dance music scene, featuring on countless major playlists and racking up many millions of streams. In 2023, she bravely stepped into a new era, releasing solo music under a new moniker, Ayda Rose; a name born out of a long lineage of powerful women.

As well as her accomplishments as an artist in her own right, Ayda Rose is a prolific songwriter with writing credits for superstars including Stormzy, Ghetts, Teiks, Mella Dee, Tom Santa etc plus providing backing vocals for Diana Ross, Alicia Keys, Andrea Bocelli, Celeste, Hans Zimmer, Becky Hill, Lamar, Ghetts etc

Lovelle

South East London born & raised her music embodies London culture with an array of influences creating a modern yet timeless sound with her lyrics and sultry tone at the forefront of her music.

Her single Cigarettes playlisted by Colors. She has SOLD OUT two of her own headline shows and became the first curvy model to launch Juicy Couture UK.

She joined forces with Darcus Beese to release her single 'Snacker' and featured on a track for rapper/producer Yizzy.

She has enjoyed support from Clara Amfo, Trevor Nelson, Twin B, DJ Target, DJ ACE, Annie Mac, Fearne Cotton, Leah Davis & John Legend!

A seasoned Live performer she has opened for Becky Hill, Miguel, Bob Sinclair, Keri Hilson as well as performing at Glastonbury, Lovebox, Reading & Leeds Festivals, The O2, BBC Radio 1 Live Lounge, BRITS 2022 etc

GINGE

There is a wave of freshness and excitement vibrating throughout the latest output of UK-infused electronic R&B-pop tunes released by ground-breaking singer-songwriter GINGE from Utrecht, The Netherlands. She boldly expands on her R&B, pop and neo-soul influences with a thrilling range of more club-oriented songs, freely merging her powerful song writing, booming soulful voice and affective harmonies with fresh and progressive electronic sounds. Shaped by neo soul and R&B and decorated with drops, anti-drops and build ups, percussive sounds, vibrating bass lines, filtered electronic kick drums, and style influences ranging from Jersey Club to UK Garage to House.

GINGE masterfully captures the deep connection and sensuality, freedom and fun found in clubbing in a unique and refreshing sound. During the pandemic GINGE was reminded of the psychological importance of being able to go out and have fun collectively. And of how there are strong mental benefits and great creative power in deliberately choosing to stay joyful and playful, confident and connected, in a world filled with distractions, expectations and turmoil.

With this exciting new sound GINGE has also defined how to artistically articulate and take full ownership and pride of her sensuous side, in a genre and industry that oftentimes overtly sexualizes female artists. GINGE reflects on her coming of age, as woman and as an artist, and the crucial themes and issues that keep on recurring in her songs throughout the years. Including longing for human connection, the pressures of dealing with the outside gaze - and the deep sense of freedom found in truly surrendering to that longing for joy within yourself.

This is The Rebirth.