B2B Business Development — CPD Accredited Training
Learn the art of B2B business development strategies in our online class—get ready to level up your game!
Location
Online
Refund Policy
About this event
This B2B Business Development course offers a complete introduction to the world of business-to-business sales and marketing strategies. Learners will be guided through understanding the fundamentals of sales, identifying the B2B buyer, and aligning marketing efforts with sales goals. The curriculum focuses on developing and managing sales teams, generating leads, and refining key B2B business development strategies.
Through ten comprehensive modules, the course explains every stage of the business development cycle, including planning, team formation, sales techniques, and performance management. Students will gain clarity on what drives purchasing decisions in B2B markets and how to tailor marketing strategies to meet those needs, while maintaining cohesion between departments.
Learning Outcomes:
- Understand key concepts of B2B business development processes.
- Analyse the characteristics and motivations of the B2B buyer.
- Develop strategic alignment between B2B sales and marketing teams.
- Explore lead generation methods within business development contexts.
- Apply sales techniques to enhance B2B client engagement.
- Manage and guide a B2B sales team effectively.
B2B Business Development — Online Class Descriptions:
The Business Development sector continues to grow rapidly as companies seek consistent revenue pipelines through strong B2B relationships. In the United States, the demand for sales and marketing roles tied to Business Development is projected to rise steadily, with over 720,000 new roles expected by 2032, according to the U.S. Bureau of Labor Statistics. With digital transformation and globalisation expanding the reach of B2B sectors, the need for skilled business development experts is greater than ever.
This course provides a structured introduction to Business Development, covering the full cycle from identifying the B2B buyer to refining marketing strategy and managing aligned sales teams. Focused entirely on B2B, the modules reflect real development challenges and solutions that help businesses scale and succeed. Whether it’s forming a lead strategy or aligning marketing and sales, this training equips learners for high-value B2B interactions.
If you’re seeking a step-by-step path into Business Development or expanding your current understanding, this online course delivers clear, focused learning across ten dynamic modules. Gain knowledge to grow in the Business Development industry—backed by strategy, insight, and aligned operations.
Who is this course for:
- Entrepreneurs looking to build an internal B2B sales framework.
- Sales or marketing staff aiming to strengthen their business development insights.
- Business owners managing client acquisition and retention.
- Students or graduates interested in understanding the B2B sales process.
- New team leaders forming or managing B2B sales units.
Career Path:
- B2B Sales Associate
- Business Development Executive
- B2B Marketing Coordinator
- Sales Operations Assistant
- Lead Generation Specialist
- Business Development Strategy Analyst
Why Choose the Institute of Mental Health?
- Earn a CPD QS Accredited Certificate upon completion.
- Affordable and designed for easy comprehension.
- Instant access to start learning immediately.
- 12 Months of access to course materials after enrolment.
- Enjoy the flexibility of online learning from anywhere in the world.
- 24/7 support available to assist you throughout your learning journey.
- Fully online course with interactive lessons for an engaging learning experience.
Requirements
You don’t need any educational qualifications or experience to enrol in the course.
Do note: You must be at least 16 years old to enrol.
Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course.
Process of Evaluation
After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate.
Certificate of Achievement
Certificate of Completion – Digital / PDF Certificate
After completing the course, you can order your CPD Accredited Digital/ PDF Certificate for £5.99.
Certificate of Completion – Hard copy Certificate
- You can get the CPD Accredited Hard Copy Certificate for £12.99.
Shipping Charges:
- Inside the UK: £3.99
- International: £10.99
Disclaimer
Please Take Note: This course is delivered entirely online and consists of pre-recorded sessions. You will receive access to the course materials within 48 hours of completing your enrolment.
Refund Policy:
After getting the login details, no refund request is acceptable.
Frequently asked questions
B2B, or business-to-business, refers to transactions or relationships between two companies rather than between a business and individual consumers. It typically involves wholesale, supply chain, or service partnerships.
The four main types are Producers (manufacturers), Resellers (wholesalers/retailers), Governments, and Institutions (like schools or hospitals).
A B2B developer creates software or digital platforms tailored for business clients, such as CRMs, e-commerce systems, or enterprise tools. Their focus is on scalability, integration, and solving complex operational needs.
B2B sales focuses on closing deals and generating immediate revenue, while business development is about building long-term relationships and identifying new market opportunities.
B2B business development involves forming strategic partnerships, aligning sales and marketing, and identifying growth opportunities between companies. It’s about creating long-term value through collaboration and market expansion.
Typically, yes. A Business Development Manager (BDM) often works on broader strategic initiatives, while a Sales Manager focuses on team performance and revenue targets.