£178.80 – £295.20

B2B Cold Call and Email Prospecting - LONDON

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Woburn House Conference Centre

20-24 Tavistock Square

London

WC1H 9HQ

United Kingdom

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Easily fill your sales pipeline with high quality new customer and client appointments when you apply these proven prospecting strategies and tactics


A half-day morning masterclass with Mike Kingston FInstSMM

Masterclass venues: LONDON and WEST MIDLANDS

For LONDON, Tuesday 18th April - stay on this page

For WEST MIDLANDS, Wednesday 26th April - CLICK HERE for the West Midlands event page.


*SPECIAL OFFER* Stay for both the morning and afternoon masterclasses
Stay for Mike's afternoon 'Sales Negotiating Skills and Techniques' masterclass for just £97+ vat when you book on this morning masterclass.(Select the 'Stay for Both' masterclass offer in the booking section below).

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“When I applied the cold call techniques taught by Mike in the masterclass, I immediately achieved 80% more meetings with decision makers from the same number of calls.”
Judy Lunn, Director, Arctic Fox Dry Ice Industrial Cleaning
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Discover how easy it is to double, even triple, your new B2B sales appointments with a non-pressured, professional prospecting approach.

Learn how top sales achievers cold call

In Mike Kingston’s half-day masterclass you learn the prospecting techniques used by high achieving salespeople. The call approach is straightforward, honest and proven. The strategies and techniques are quick and easy to adopt by both novice and experience sales executives, as well as business owners and professionals and the increase in your new sales appointments is immediate.

You learn a soft-sell, relationship building approach that's perfect for business-to-business markets, including manufacturing, engineering and technical, business and professional services, education, finance or banking.


Key learning points

  • Three ways you can reference your current customers or clients to open doors to new prospects.

  • How you immediately capture a prospect’s interest and attention within the first seconds of your call or email approach.

  • How you use LinkedIn and other internet tools to build a comprehensive list of target decision makers.

  • How you lock-in on a prospect’s self-interest to build a series of compelling reasons to meet.

  • How you overcome the common rejections, "We’re okay as we are", “I’m happy with my present supplier” and “We have no budget”.

  • Two proven rejection and objection turnaround techniques, where each creates an additional reason for a prospect to meet you.

  • How you compel gatekeepers to connect you with their boss, without raising barriers or making enemies – particularly when clever avoidance techniques fail.

  • How you soft close for a meeting, without appearing pushy, increasing your appointment rate.

  • How "One last thing..." turns prospects, who are not ready to meet right now, into a substantial pipeline of future sales opportunities - up to eight times as many.


Why you can trust this seminar to deliver results

Over 16,000 sales people, directors, partners and business owners have attended this specific Mike Kingston masterclass, with leading regional and city Chambers of Commerce, the EEF, MAS (Manufacturing Advisory Service), the Design Council and other training providers. More recently Mike presented his masterclasses through BiteSize and several other training providers. Mike has taught prospecting skills to over 360 sales teams in-house.

In the last year alone Mike taught teams for global companies in Chicago, Amsterdam, Shanghai and Singapore. This London masterclass is organised directly by Mike and his team.

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“At Perfect Persuasion we specialise in generating new business leads and qualified appointments for our clients. It's no exaggeration to say that Mike's cold prospecting masterclass has made a huge difference to our success. We now achieve a far higher conversion rate and book many more appointments for our clients.”
Lisa Norton, Owner, Perfect Persuasion (Professional telemarketing services)
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You don’t even need to be a professional salesperson to succeed
The good news is that you don’t need to be a super salesperson to be good at prospecting. The strategies and techniques taught in this masterclass are intuitive and easy to apply, even if you don’t have a background in sales. When you follow the approach taught in this masterclass, you are guaranteed to increase your prospective customer appointments. Perfect for professionals and business owners.

Reaching senior decision makers
It’s easy to get appointments with lower level staff, unfortunately, they can’t make a buying decision. This masterclass shows you proven email and call strategies and techniques that get you your critical first meeting with senior decision makers. And it’s a lot easier than you might think.


Breaking into your competitors’ high value accounts
These same prospecting techniques are particularly effective at winning your competitors’ valued accounts. You learn an approach that encourages decision makers to consider you as an alternative or complimentary supplier.


A soft-sell approach perfect for B2B markets

Mike teaches a professional soft-sell prospecting approach, for business-to-business selling, targeting senior decision makers (no hard sell or tricks). The selling style is consultative, designed to build customer confidence and a long-term relationship.

What can you realistically expect to achieve?
I can’t promise you will double your sales appointments, no one can, But if you are already proficient at prospecting then you should expect to achieve 50% to 100% more appointments from the same number of prospect approaches when you apply the proven techniques taught in this masterclass.


Are you new to prospecting or still developing your skills?
If you just recently started in sales, you should easily double your appointments. Several long established sales and telemarketing teams have been surprised to triple their appointment rate in the weeks after this training. Imagine what you could achieve.


Eight times more longer-term conversion opportunities
You also learn how to fill your prospect pipeline with up to eight times as many genuine opportunities for future follow up. And it really is surprisingly easy to achieve.


Is this masterclass for you?

Previous attendees include sales staff, sales directors and account managers, directors and owners of smaller businesses, as well as consultants and professionals who are tasked to win new customers or clients. They represent IT, engineering and manufacturing companies, service industries, professional and technical services, financial and commercial services, legal and accountancy.

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“Just brilliant"
John Bennett, Director, Bennett Engineering
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“Your cold calling masterclass was fantastic and I am already setting up more appointments. Thank you very much and I hope to see you on the next event very soon.”
Claire Youd, Business Development Manager, Search Consultancy (One of the UK's fastest growing recruitment consultants)
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“We changed to Mike's 'valued outcome' approach for our email marketing campaign and immediately got appointments with two very large customers. It really does work.”
Keith Hodgkinson, Business Development, Contrac in Print
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“I have attended two of Mike's masterclasses and was inspired by both. Fundamentally, he knows what he is talking about and presents his ideas and experience in a very straightforward and to the point manner. I have experienced results from the practical application of his ideas. I would recommend his services to both new and experienced sales professionals.”
Mark Whittaker, Business Development Manager, Integral UK Limited (National facilities management specialists)
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“Mike took a (let's face it) boring product and demonstrated how to get people to tear it out of your hands, hell I would have bought one! After that masterclass, I focussed on valued outcomes and I have never looked back. My biggest deal to date, started with a cold e-mail, was £5.6M, enough said!”
Claire Dyson, Senior Business Development Manager, MWB Business Exchange
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Woburn House Conference Centre

20-24 Tavistock Square

London

WC1H 9HQ

United Kingdom

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