Curious to know more about the world of B2B influencer marketing?

We are delighted to announce our second series of interviews & podcasts about the world of B2B influencer marketing. Our aim is to inspire, to inform and guide you through different topics and aspects of this interesting and growing development. Influencer marketing is not new, it exists already for many years, just the tools and the way we spread the word is different.

During this new series of interviews we talk with different professionals, fans and entrepreneurs to share their opinion and thoughts about this fascinating topic.

Our host Anna Gorska

Anna has been involved in the meetings industry for over 20 years where she gained her experience in the management of the organizations, teams and large events. She is a member of many international initiatives with natural ease to win people over.

What will you learn?

The world of associations. It's for many suppliers a challenge to get in touch, or to remain in touch with associations and association planners. Anna knows the ins & outs of the associations. We will cover the following topics during our interview

• News from the World; an initiative that was created during the lockdown to keep in touch with associations. And how this initiaitive is on the list for an award.

• The ICCA conference that was held in November last month and had more than 1500 participants online.

• The role of the different social media channels; why Facebook is more popular in Poland than LinkedIn for associations?

Target audience

Eager to know more about B2B influencer marketing? And how can it contribute to your brand or company? Are you an influencer? Join us too! This is the right spot!

If you have any questions for Anna, for this episode (or for future interviews) let us know.

Who’s our host Anna Gorska?

Anna`s professional experience includes working as a Sales, Conference & Banquets Coordinator in Holiday Inn Gdańsk, as a CEO of Gdańsk Tourism Organization/ Gdańsk Convention Bureau and as a Business Development Director in EXPO XXI Warszawa. Since May 2019 she has been involved as the Board Advisor with the leading Polish PCO Symposium Cracoviense, where she is responsible for relations with the international associations. She is also running her own consulting business.

In March 2019 Anna became a voluntary leader in the SKKP Polish Conference & Congress Association as the Vice President. She launched an educational project “SKKP Academy” dedicated to entities working with associations clients.

She is a passionate lecturer at universities promoting the importance of the meetings industry to the young generation. She is always eager to share her experience and knowledge so she has participated in numerous national and international conferences as a speaker and presenter.

In October 2020 she was elected as the ICCA (International Congress and Convention Association) Board Member representing the Meetings Management Sector. She was also chairing the ICCA Central European Chapter for 6 years.

Anna``s LinkedIn

Why should you participate?

A practical interview where you get practical tips on how to continue your communication together with influencers during these challenging times.

If you have questions, let us know.

It's our aim to support planners & suppliers from the MICE industry with our passion and knowledge about B2B influencer marketing, to spread your story in an appropriate way during this pandemic.

Don’t forget to register!

See you on Thursday at 12:00 pm!

Mariska & Jaro