The weekly B2B influencer markting chat series

Our aim is to inspire, to inform and guide you through different topics and aspects of this interesting and growing development called B2B influencer marketing. Influencer marketing is not new, it exists already for many years, just the tools and the way we spread the word is different. We will continue with our second series of interviews & podcasts about the world of B2B influencer marketing in 2021.

During our interviews we talk with different professionals, fans and entrepreneurs to share their opinion and thoughts about this fascinating topic.

What’s in it for you?

During this interview you receive insights about the importance of B2B influencer marketing from professionals. But moreover practical tips why B2B influencer marketing is relevant for your brand or company.

Our host Carina Bauer

Having graduated from Oxford University, UK, in Politics, Philosophy and Economics in 1998, Carina began her career in retail and catering, before entering the meetings industry in 2002 as the Marketing and Operations Director for IMEX in Frankfurt as part of the original launch team for the exhibition. 

Following the expansion of the IMEX brand into America in 2009, Carina was appointed CEO of the IMEX Group. In this role, Carina is responsible for all aspects of the business. 

Throughout her career, Carina has been an active member of the meetings industry. She was Chair of the Marketing Committee for MPI’s European Meetings & Events Conference, London (2008), has served on the Board of the MPI UK Chapter, the MPI International Multicultural Committee and on PCMA’s Global and Advocacy Taskforces. She is currently President of the SITE Foundation and serves on the AEO Council.

Carina lives on the south coast of the UK, near to the IMEX Group office in Brighton, called "London-by-the-Sea" for its cosmopolitan nature and youth culture.

She enjoys spending time with her family (she's a mother to two boys), and is a keen climber and skier, hitting the slopes with friends and family when she can.

What will you learn?

During this episode we will cover the following topics:

• IMEX in Frankfurt is cancelled. We will talk about what IMEX is going to do instead and how they adapt to the current changes. More details about the decision making process will be shared in our conversation.
• IMEX has a strong community and loyal visitors who come every year to Frankfurt and/or Las Vegas. We will talk about how F2F communities were fragmented by Covid and what that means for IMEX and for others.
• Marketing & social media. IMEX always has been very active on social media and Carina will share insights about the tools and strategies they have used.

Target audience

Eager to know more about B2B influencer marketing? And how can it contribute to your brand or company? Are you an influencer, or want to become an influencer? Join us too! This is the right spot!

When

Join us on Thursdays from 1 pm CEST, grab your sandwich or lunch and join our session.

Why should you participate?

Live-interview where you receive practical tips on how to continue your communication together with influencers during these challenging times.

It's our aim to support planners & suppliers from the MICE industry and beyond with our passion and knowledge about B2B influencer marketing.

If you have questions, let us know, or ask them live!

Don’t forget to register.

See you on Thursday at 1 pm CEST.

MICE regards,

Mariska & Jaro