The weekly B2B influencer markting chat series

Our aim is to inspire, to inform and guide you through different topics and aspects of this interesting and growing development called B2B influencer marketing. Influencer marketing is not new, it exists already for many years, just the tools and the way we spread the word is different. We will continue with our second series of interviews & podcasts about the world of B2B influencer marketing in 2021.

During our interviews we talk with different professionals, fans and entrepreneurs to share their opinion and thoughts about this fascinating topic.

What’s in it for you?

During this interview you receive insights about the importance of B2B influencer marketing from professionals. But moreover practical tips why B2B influencer marketing is relevant for your brand or company.

Our hosts Nadia & Antti

Nadia has more than 10 years experience in the meetings industry. Before starting her own business in 2020, Nadia has worked in 4 different countries and has been working on supplier’s and client’s sides. Nadia specialises in business development, sales and negotiations.

Within a couple of years, she developed a successful portfolio of events and other revenue generating activities for her last employer, a Healthcare Association in Brussels, generating 400+K in revenue. In 2020, Nadia founded “Business & Events Academy”, an online platform providing continuous personal and professional education through training and coaching for event professionals and the event business owners. Nadia is a proud 2020-2021 MICE Ambassador of Helsinki, Finland promoting the destination among the event professionals.

Antti, an event enthusiast with over 10 years of industry experience is a strong believer of face to face and the power of events. Having a diverse background from association, exhibitions and event management, Antti is now working with Helsinki Marketing, promoting Helsinki as a meetings and events destination. He has been active several years in the local chapter of Meeting Professionals International and currently holds the position of President Elect. He is passionate about giving back to the industry that has created so many possibilities for his career.

What will you learn?

During this episode we will cover the following topics together with Nadia and Antti:

• Why has Helsinki chosen to put influencer marketing for the meetings & events industry on their agenda?
• How do you select the right influencer for your city? Based on which criteria has Helsinki chosen Nadia to work together?
• How do you create a relevant content calendar in these challenging times for our industry?
• What are the tasks of the influencer during the campaign?

Target audience

Eager to know more about B2B influencer marketing? And how can it contribute to your brand or company? Are you an influencer, or want to become an influencer? Join us too! This is the right spot!

When

Join us on Thursdays from 1 pm CEST, grab your sandwich or lunch and join our session.

Why should you participate?

Live-interview where you receive practical tips on how to continue your communication together with influencers during these challenging times.

It's our aim to support planners & suppliers from the MICE industry and beyond with our passion and knowledge about B2B influencer marketing.

If you have questions, let us know, or ask them live!

Don’t forget to register :-)

See you on Thursday at 1 pm.

MICE regards,

Mariska & Jaro