Gain insight into your customers, learn about B2B video, develop your customer journeys and much, much more at The B2B Marketing Conference in Cambridge. This ultimate learning & development day is being hosted at Robinson College, Cambridge.

You will hear some of the leading names in the B2B community share their insights, experiences and markeitng predictions, as well as witnessing completely unique case-studies and benefit from our intimate roundtable discussions with industry peers. On The Edge places huge importance on explanding networks. This means that OTE event attendees go home having learned from our speakers and made some incredibly valuable new connections as well.

We are joined by Charles Nixon of the Cambridge Marketing College, who will be chairing the event. See speaker list below, and scroll down for the full agenda.

AGENDA & SPEAKERS

09:30 - 10:00 | Welcome Coffee & Introduction

10:00 - 10:45
Katie Hart | Director of Rhetonic
What Psychology Reveals About Our Customers
If we want to genuinely understand and satisfy our customers, we need to look at them differently – namely, from the inside out. Thanks to developments in Psychology, we can now do this. We can watch the brain at work, understand its preferences and gain new and powerful insights into our customers and their behaviours.

10:45 - 11:30
Simon Moss | Head of Marketing at Communigator
Email In The World Of Artificial Intelligence
Can AI allow marketers to predict the future? Find out how to make your emails perform better with human intervention and then see where AI and Gator is taking emailing making in 2018.

11:30 - 11:50: Coffee Break

11:50 - 12:35
James Foulkes | Director & Founder of Kingpin Communications
Complex Buying Decisions Often Need Simple Solutions
All of the channels available today to your classic marketer have made it very simple to target any organisation or individual, but much harder to measure success. At least in the B2B world, where decisions are made by a committee of different personas and personality types. So how can you use data to simplify this process?

12:35 - 12:55

Sam Taylor | Creative Director of Tinker Taylor
Video: So Much More Than The Icing On The Cake
Video is much more than just something to get involved with if you happen to have marketing budget left over at the end of the month. It has the ability to drive awareness, recruitment, education, fundraising, sales and marketing campaigns. It is the most powerful means of digital communication, and inspires audiences to engage with your business. Learn how to incorporate it into your marketing strategy!

12:55 - 13:15

Tom Elgar | Founder of Passle
Marketing To Experts - Engaging Senior Buyers In Enterprise B2B
How can marketing drive results in enterprise markets, where buyers are difficult to access and sceptical of being 'marketed to'? In this session, we bring together successful techniques like social selling, account-based marketing and brand advocacy. You'll learn how to engage and position and ultimately close enterprise prospects.

13:15 - 14:15: Lunch

14:15 - 15:00
Kent Valentine | Director of Draw
Crafting Customer Experiences - The Value of Service Design in Tech
Throughout the technology sector, soaring customer expectations are creating a huge demand for consistent, joined-up experiences. A Service Design-led, holistic approach allows you to understand, anticipate, and deliver on the needs of your tech-savvy customers.

15:00 - 15:45
Shimon Ben Ayoun | Co-Founder & Managing Director of The B2B Marketing Forum
The Winning B2B Marketing Team of The Future
In the last 10 years B2B Marketing has changed more than in the previous 50 years. If we are to remain relevant as B2B marketing practitioners we need to improve and renew our skillset and mindset.

15:45 Event End

*Please note that attendance is strictly reserved for senior level marketers within the B2B industry.

PARTNERS

Tickets are limited so don't delay, register now!

If you'd like to tweet about the event please use @OnTheEdgeLive or #EdgeCambs

Questions?

If you have any questions about this conference, we would love to hear from you.

Contact: Nicole Gray

Email: nicole@onlymarketingjobs.com

Office: 0203 196 8080

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