Who this workshop is for: Anyone selling a service or product in a B2B marketplace.

If you’re having difficulty getting a foot in the door of your ideal business customers, then this is the workshop for you. We’ll show you where and how to successfully promote and market your offering, and get your message in front of buyers. We’ll also give you the tips and techniques you’ll need to confidently network with and approach potential customers direct.

Foundations - things you need in place before you start

The importance of understanding your target customer, and some refresher advice on how to go about it.

Key messaging; what it is, why it matters and how to use it (examples and guided exercise)

Do’s and don’ts of impactful marketing material inc WIIFM, key message, features and benefits, arresting images and avoiding information overload

Networking

Confidence: The simple secret that removes the fear of networking

Why 3 is the magic number

How to work the room (without being rude!)

Developing an authentic (non-cheesy) ‘elevator pitch’ - inc a guided exercise

How to follow-up with contacts you made/people you met

Where and how to market/promote your offering

Understanding how your marketplace operates (how, where and when do your customers buy)

What problem are you solving? (understanding your customer’s pain points)

How to select the right routes to market for you

Advice, tips, ideas and do’s and don’t for contacting prospects via email, mail, Linkedin, phone, trade bodies/groups and intermediaries

Advice on sourcing a free CRM system and accessing relevant data (companies likely to use/need your service/product)

How to make a success of trade shows and exhibitions

Identifying the decision maker and understanding the decision making process

Understanding and staying in control of the sales process

**** This workshop is being held to support start-ups & small businesses in Barnsley. As there are a limited spaces available, priority will be given to registered Launchpad clients. If you are not a Launchpad client but you would like to book on, then please email us at Launchpad@barnsley.gov.uk****

Launchpad Information:

We provide free business support to Barnsley start-ups & businesses with up to 10 full time employees. Launchpad is supported and part-funded by the South Yorkshire Mayoral Combined Authority (SYMCA) and has attracted £2,551,566 investment through UK Shared Prosperity Fund (UKSPF). If you would like to access additional business support or find out more you can fill out an online enquiry & we’ll be in touch to book you in for a telephone appointment: www.enterprisingbarnsley.co.uk/start-up

B2B Marketing Essentials