B2B Sales and Marketing — Online Class

This B2B Sales and Marketing course provides a complete roadmap to understanding business-to-business sales processes from initiation to global strategy. You'll explore how to identify the unique motivations behind B2B buyer behaviour, build synchronisation between sales and marketing teams, and design strategies that convert leads into loyal clients.

Through ten focused modules, you'll gain insights on constructing high-performing B2B sales teams, managing sales operations, and expanding your approach with global thinking. Whether your interest lies in lead generation, customer relationship management, or sales techniques—this course will refine your approach to the dynamic B2B landscape.

Learning Outcomes:

• Understand how B2B buyers make key purchasing decisions.
• Align marketing efforts with sales team objectives.
• Build an effective B2B sales team from the ground up.
• Create targeted B2B marketing strategies and campaigns.
• Apply lead generation tactics to acquire quality prospects.
• Develop strong customer relationship and sales management skills.

[Explore the Curriculum]

B2B Sales and Marketing — Online Class Descriptions:

The B2B Sales and Marketing industry plays a vital role in global commerce, connecting businesses with strategic partners and clients. In the United States alone, B2B e-commerce sales are projected to reach $3 trillion by 2027, reflecting a steady upward trend. With increasing demand for tailored business solutions, opportunities across B2B Sales and Marketing continue to grow at a remarkable pace.

This B2B Sales and Marketing course empowers learners to navigate this fast-evolving space. Each module is crafted to meet real-world expectations—covering everything from buyer psychology to sales team development, lead generation, and marketing alignment. By building a strong foundation, participants will be prepared to engage with confidence in domestic and global B2B operations.

If you're ready to elevate your impact and drive growth through effective B2B Sales and Marketing strategies, this is the course to move you forward. Step into the world of enterprise-level influence—where strategic communication and customer alignment create measurable results. Let your journey begin here.

Who is this course for:

• Individuals entering the B2B sales and marketing field seeking clarity on core principles and structures.
• Aspiring team leads looking to better understand sales team building and strategic alignment.
• Marketers transitioning into B2B roles who want insights into customer behaviour and global outreach.
• Sales managers aiming to refine their techniques in lead generation and customer management.
• Entrepreneurs planning to scale their business through effective B2B engagement methods.

Career Path:

• B2B Sales Representative
• Sales and Marketing Coordinator
• B2B Marketing Executive
• Customer Relationship Associate
• Lead Generation Specialist
• Sales Team Manager

Why Choose the Institute of Mental Health?

• Earn a CPD QS Accredited Certificate upon completion.

• Affordable and designed for easy comprehension.
• Instant access to start learning immediately.
• 12 Months of access to course materials after enrolment.
• Enjoy the flexibility of online learning from anywhere in the world.
• 24/7 support available to assist you throughout your learning journey.
• Fully online course with interactive lessons for an engaging learning experience.

Requirements

You don’t need any educational qualifications or experience to enrol in the course.

Do note: You must be at least 16 years old to enrol.

Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course.

Process of Evaluation

After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate.

Certificate of Achievement

Certificate of Completion – Digital / PDF Certificate

After completing the course, you can order your CPD Accredited Digital/ PDF Certificate for £5.99.

Certificate of Completion – Hard copy Certificate

• You can get the CPD Accredited Hard Copy Certificate for £12.99.

Shipping Charges:

• Inside the UK: £3.99
• International: £10.99

Disclaimer

Please Take Note: This course is delivered entirely online and consists of pre-recorded sessions. You will receive access to the course materials within 48 hours of completing your enrolment.

Refund Policy:

After getting the login details, no refund request is acceptable.