B2B Sales & Marketing

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The B2B Sales & Marketing course equips learners with essential knowledge of marketing strategies, client engagement, and lead generation in business-to-business contexts. Participants will explore techniques for understanding target markets, building strong client relationships, and creating marketing campaigns that drive results. The course emphasises digital and traditional marketing approaches, giving learners the confidence to analyse trends, measure campaign performance, and adapt strategies effectively. Marketing principles are taught in detail, highlighting the importance of persuasive communication, market research, and brand positioning.

Ideal for professionals aiming to improve their marketing effectiveness or develop a career in B2B sales, this course covers the fundamentals of sales funnels, customer journeys, and strategic planning. Learners will understand how to align marketing campaigns with business objectives, measure ROI, and refine marketing tactics for long-term success. By the end, participants will be able to design innovative marketing solutions, enhance brand visibility, and achieve measurable business growth. Marketing knowledge gained is highly transferable across industries.

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Learning Outcomes

• Develop marketing strategies tailored to B2B client requirements.
• Analyse market trends and adjust marketing campaigns effectively.
• Create compelling content to support marketing objectives successfully.
• Apply data-driven insights to improve marketing performance results.
• Manage marketing projects to align with business goals efficiently.

Who is this course for?

• Professionals seeking to enhance marketing knowledge for B2B success.
• Sales executives aiming to improve marketing strategy and performance.
• Entrepreneurs wanting to integrate marketing into business growth plans.
• Marketing assistants looking to strengthen practical marketing knowledge effectively.
• Career changers exploring opportunities within marketing and sales sectors.

Career Path

• Marketing Manager – £38,000 average annual salary.
• Sales and Marketing Executive – £28,000 average annual salary.
• Business Development Manager – £35,000 average annual salary.
• Digital Marketing Specialist – £30,000 average annual salary.
• Account Manager – £32,000 average annual salary.
• Marketing Analyst – £31,000 average annual salary.