£20

Back to Basics: Marketing

Event Information

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Date and Time

Location

Location

Queens Hotel

Western Promenade Rd.

Penzance

TR18 4HG

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

If you are busy running a creative business, the concept of ‘marketing’ can often seem a daunting task that gets pushed to the bottom of the to-do list. This Back to Basics: Marketing Workshop provides you with the opportunity to take time out of your busy schedule and think about the best ways to communicate your product or service to its intended audience. It will break marketing down into manageable and fun activities that can sit alongside your day-to-day work.

The session will be delivered by Bethia Thomas, who is a Marketing and Communications Freelancer based in Falmouth. She has over eight years experience working for book publishing houses, charities and digital design studios, and was Digital Marketing Manager for Bloomsbury Publishing in Sydney. With an MA in Communication Design from Falmouth University, she now works with brands and businesses helping them to communicate effectively.

The workshop will cover the following areas and questions:

  • What is marketing and how does it benefit business? An introduction to the 6P’s
  • Case studies of how other businesses in Cornwall are marketing themselves - both good and bad
  • User profiling and understanding your target audience and business goals
  • Brand values - what does your business stand for?
  • Why should your product/service be bought over someone else’s?
  • What is your overall strength?
  • Who is most likely to buy your product/service?
  • Where are these people most likely to be?
  • What are the best marketing channels to achieve your business goals?
  • Putting together a marketing plan?
  • How do you track your results?

Refundable Deposit

Please note that the £20.00 charge for this event is a deposit which will be refunded to you when you attend the event. If you do not attend the event your deposit will not be refunded unless you give us at least 24 hours notice.

Dietary Needs?

This event includes a free, delicious lunch. If you have any dietary needs please e-mail them to enquiries@cultivatorcornwall.org.uk before the event so we can make sure these are conveyed to the caterers.

Anything Else?

If you have any further questions please don't hesitate to contact the Cultivator office on 01209 312501 or by e-mailing enquiries@cultivatorcornwall.org.uk

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Date and Time

Location

Queens Hotel

Western Promenade Rd.

Penzance

TR18 4HG

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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