Join us for the ‘Back to Basics’ PR master class. This four hour interactive session aims to dispel commonly held myths around PR and will offer practical, honest advice to help you promote your business in a way that is efficient and effective.
You might already have a PR function, or have some idea that you should get one, but you might be concerned about whether it will deliver the right results for your business. As the market becomes ever more crowded the chance for you to get your voice heard is getting even harder. Littered with case studies and best (and worst) practice examples, this session will give you frank advice, tools and techniques to either kick-start or rethink your approach to promoting your business through PR.
- Why PR? What to consider before you start your PR activity - are you ready?
- Back to reality: what’s your story and why are you worth writing about?
- What is news?! Understanding the press and where your business fits in - from trade to national, online to print
- How to win friends and influence journalists - who to talk to and how to build relationships
- The dos and don'ts - how to write a killer pitch, when a press release is a bad idea and when NOT to call a journalist
- How social media fits in
- Measuring results
- PR support: what is right for you? Should you get an agency, or bring someone in-house?
Members of The Supper Club: £95 +VAT
Standard tickets: £150 +VAT
Nicole Green, PR consultant to The Supper Club will be delivering this Master Class. A former journalist, Nicole has worked with some of the UK’s leading entrepreneurs and start-up businesses, from Dragons’ Den’s Peter Jones, to Paul Lindley, the founder of Ella’s Kitchen and Nails Inc’s Thea Green. Her experience lies in campaigning around entrepreneurship and social issues, delivering high-value media results for entrepreneurial businesses.
She was a key part of the the team that launched the government backed enterprise scheme, StartUp Britain and MADE: The Entrepreneur Festival. She currently consults for a range of start-up businesses and still contributes to the Enterprise section of The Daily Telegraph and City AM.